# AEO Agency vs SEO Agency
> Compare an AEO agency with a traditional SEO agency. Understand the difference between ranking pages and becoming the answer inside AI search experiences.

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Comparison

# AEO agency vs SEO agency: where the playbook changes

A traditional SEO agency can improve search demand capture. An AEO agency focuses on answer blocks, source reuse, recommendation readiness, and how AI systems actually construct responses.

Comparison

## What an AEO agency should do differently

| Function               | SEO agency                                | AEO agency                                                             |
| ---------------------- | ----------------------------------------- | ---------------------------------------------------------------------- |
| Page structure         | Optimize for rankability and clickthrough | Optimize for direct answers, retrieval blocks, and follow-up questions |
| Schema use             | Support SERP features                     | Support answer extraction and eligibility                              |
| Measurement            | Keywords and sessions                     | Prompt coverage, answer reuse, recommendation behavior                 |
| Decision-stage content | Sometimes secondary                       | Critical because AI answers often compress buyer research              |

Related pages

## See the service layer behind the comparison

[AEO services](/aeo-services)

[Managed GEO and AEO execution](/services)

[Passages Beat Pages](/blog/passages-beat-pages-how-to-structure-content-for-ai-citation)

## Ready to become the answer AI gives?

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