# Plum on AI search · The CITE Index > How ChatGPT, Gemini, and Google AI Mode cite Plum when Indian buyers ask unaided questions. Citation share, sources, sentiment, and daily movement. Canonical URL: https://cite.solutions/state-of-ai-india/brands/plum Source: Cite Solutions (cite.solutions) --- [← D2C Skincare](/state-of-ai-india/skincare) # Plum [plumgoodness.com ↗](https://plumgoodness.com)·Tracked by The CITE Index·54 daily readings As of 12 July 2026, Plum appears in 46.0% of d2c skincare answers in India, ranked #3 across ChatGPT, Gemini, and Google AI Mode. The CITE Index has tracked Plum across 54 daily readings. Latest reading · 2026-07-12 Combined share of voice 46.0% Rank 3 in D2C Skincare ChatGPT 34.0% Rank 4 Gemini 64.0% Rank 2 AI Mode 40.0% Rank 2 [Read the 2026-07-12 edition →](/state-of-ai-india/skincare/reports/2026-07-12) Daily history · 54 readings on file DateVerticalCombinedChatGPTGeminiAI Mode [2026-07-12D2C Skincare46.0%34.0%64.0%40.0%](/state-of-ai-india/skincare/reports/2026-07-12)[2026-07-11D2C Skincare40.0%26.0%60.0%34.0%](/state-of-ai-india/skincare/reports/2026-07-11)[2026-07-10D2C Skincare43.3%34.0%56.0%40.0%](/state-of-ai-india/skincare/reports/2026-07-10)[2026-07-09D2C Skincare39.3%32.0%44.0%42.0%](/state-of-ai-india/skincare/reports/2026-07-09)[2026-07-08D2C Skincare42.7%28.0%64.0%36.0%](/state-of-ai-india/skincare/reports/2026-07-08)[2026-07-07D2C Skincare37.3%30.0%48.0%34.0%](/state-of-ai-india/skincare/reports/2026-07-07)[2026-07-06D2C Skincare40.0%38.0%52.0%30.0%](/state-of-ai-india/skincare/reports/2026-07-06)[2026-07-05D2C Skincare51.3%52.0%58.0%44.0%](/state-of-ai-india/skincare/reports/2026-07-05)[2026-07-04D2C Skincare42.7%34.0%54.0%40.0%](/state-of-ai-india/skincare/reports/2026-07-04)[2026-07-03D2C Skincare44.0%36.0%54.0%42.0%](/state-of-ai-india/skincare/reports/2026-07-03)[2026-07-02D2C Skincare43.3%42.0%50.0%38.0%](/state-of-ai-india/skincare/reports/2026-07-02)[2026-07-01D2C Skincare47.3%42.0%60.0%40.0%](/state-of-ai-india/skincare/reports/2026-07-01)[2026-06-30D2C Skincare42.0%28.0%46.0%52.0%](/state-of-ai-india/skincare/reports/2026-06-30)[2026-06-29D2C Skincare47.5%38.3%63.8%40.4%](/state-of-ai-india/skincare/reports/2026-06-29)[2026-06-28D2C Skincare41.5%28.6%53.1%42.9%](/state-of-ai-india/skincare/reports/2026-06-28)[2026-06-27D2C Skincare45.9%35.6%64.4%37.8%](/state-of-ai-india/skincare/reports/2026-06-27)[2026-06-26D2C Skincare48.9%37.8%53.3%55.6%](/state-of-ai-india/skincare/reports/2026-06-26)[2026-06-25D2C Skincare36.4%24.2%66.7%18.2%](/state-of-ai-india/skincare/reports/2026-06-25)[2026-06-24D2C Skincare37.8%20.0%57.8%35.6%](/state-of-ai-india/skincare/reports/2026-06-24)[2026-06-23D2C Skincare44.2%25.0%57.5%50.0%](/state-of-ai-india/skincare/reports/2026-06-23)[2026-06-22D2C Skincare40.6%23.9%52.2%45.7%](/state-of-ai-india/skincare/reports/2026-06-22)[2026-06-21D2C Skincare37.8%27.0%45.9%40.5%](/state-of-ai-india/skincare/reports/2026-06-21)[2026-06-20D2C Skincare42.4%25.0%52.3%50.0%](/state-of-ai-india/skincare/reports/2026-06-20)[2026-06-19D2C Skincare48.4%35.7%59.5%50.0%](/state-of-ai-india/skincare/reports/2026-06-19)[2026-06-18D2C Skincare40.3%16.3%46.5%58.1%](/state-of-ai-india/skincare/reports/2026-06-18)[2026-06-17D2C Skincare43.3%32.5%50.0%47.5%](/state-of-ai-india/skincare/reports/2026-06-17)[2026-06-16D2C Skincare52.6%26.7%66.7%64.4%](/state-of-ai-india/skincare/reports/2026-06-16)[2026-06-15D2C Skincare43.3%22.0%54.0%54.0%](/state-of-ai-india/skincare/reports/2026-06-15)[2026-06-14D2C Skincare43.3%32.0%46.0%52.0%](/state-of-ai-india/skincare/reports/2026-06-14)[2026-06-12D2C Skincare45.3%22.0%58.0%56.0%](/state-of-ai-india/skincare/reports/2026-06-12)[2026-06-11D2C Skincare44.0%26.0%58.0%48.0%](/state-of-ai-india/skincare/reports/2026-06-11)[2026-06-10D2C Skincare47.2%37.5%64.6%39.6%](/state-of-ai-india/skincare/reports/2026-06-10)[2026-06-09D2C Skincare40.0%30.0%54.0%36.0%](/state-of-ai-india/skincare/reports/2026-06-09)[2026-06-08D2C Skincare33.3%28.0%44.0%28.0%](/state-of-ai-india/skincare/reports/2026-06-08)[2026-06-07D2C Skincare37.3%34.0%48.0%30.0%](/state-of-ai-india/skincare/reports/2026-06-07)[2026-06-06D2C Skincare38.9%31.3%47.9%37.5%](/state-of-ai-india/skincare/reports/2026-06-06)[2026-06-05D2C Skincare34.7%22.4%42.9%38.8%](/state-of-ai-india/skincare/reports/2026-06-05)[2026-06-04D2C Skincare39.3%20.0%46.0%52.0%](/state-of-ai-india/skincare/reports/2026-06-04)[2026-06-03D2C Skincare45.3%28.0%58.0%50.0%](/state-of-ai-india/skincare/reports/2026-06-03)[2026-06-02D2C Skincare43.3%34.0%48.0%48.0%](/state-of-ai-india/skincare/reports/2026-06-02)[2026-06-01D2C Skincare43.3%36.0%48.0%46.0%](/state-of-ai-india/skincare/reports/2026-06-01)[2026-05-31D2C Skincare42.7%26.0%48.0%54.0%](/state-of-ai-india/skincare/reports/2026-05-31)[2026-05-30D2C Skincare41.3%26.0%46.0%52.0%](/state-of-ai-india/skincare/reports/2026-05-30)[2026-05-29D2C Skincare50.7%32.0%54.0%66.0%](/state-of-ai-india/skincare/reports/2026-05-29)[2026-05-28D2C Skincare36.0%26.0%46.0%36.0%](/state-of-ai-india/skincare/reports/2026-05-28)[2026-05-27D2C Skincare41.3%26.0%48.0%50.0%](/state-of-ai-india/skincare/reports/2026-05-27)[2026-05-26D2C Skincare47.3%30.0%48.0%64.0%](/state-of-ai-india/skincare/reports/2026-05-26)[2026-05-25D2C Skincare38.8%20.4%44.9%51.0%](/state-of-ai-india/skincare/reports/2026-05-25)[2026-05-24D2C Skincare43.3%20.0%52.0%58.0%](/state-of-ai-india/skincare/reports/2026-05-24)[2026-05-23D2C Skincare41.3%24.0%52.0%48.0%](/state-of-ai-india/skincare/reports/2026-05-23)[2026-05-22D2C Skincare41.3%20.0%52.0%52.0%](/state-of-ai-india/skincare/reports/2026-05-22)[2026-05-21D2C Skincare44.0%22.0%52.0%58.0%](/state-of-ai-india/skincare/reports/2026-05-21)[2026-05-20D2C Skincare48.7%32.0%58.0%56.0%](/state-of-ai-india/skincare/reports/2026-05-20)[2026-05-19D2C Skincare48.0%30.0%56.0%58.0%](/state-of-ai-india/skincare/reports/2026-05-19) Plum head-to-head [vsMinimalist](/state-of-ai-india/skincare/compare/minimalist-vs-plum)[vsThe Derma Co](/state-of-ai-india/skincare/compare/plum-vs-the-derma-co)[vsDot & Key](/state-of-ai-india/skincare/compare/dot-key-vs-plum)[vsRe'equil](/state-of-ai-india/skincare/compare/plum-vs-re-equil) Common questions ## Does ChatGPT recommend Plum? As of 12 July 2026, ChatGPT names Plum in 34% of d2c skincare answers, ranking it #4 in the category. ## Is Plum cited in AI search? Yes. Plum appears in 46.0% of d2c skincare answers across ChatGPT, Gemini, and Google AI Mode combined, ranked #3 as of 12 July 2026. ## Who does Plum compete with in AI answers? In d2c skincare, Plum's closest AI-search rivals are Minimalist, The Derma Co, Dot & Key. ## How is Plum's AI visibility measured? The CITE Index runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often Plum is named. This page reflects the reading from 12 July 2026. AI visibility audit ## Is Plum winning or losing in AI search? This page tracks how often ChatGPT, Gemini, and Google AI Mode name Plum. If you work on Plum and want the full picture — every prompt, every cited source, and where competitors are pulling ahead — we run that audit. [Get an AI visibility audit](/ai-visibility-audit)[Talk to the research team](/contact)