# Ather overtakes TVS iQube on AI search for electric…
> Ather reaches 89.2% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing TVS iQube (88.1%) for the first time in the study.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/ather-overtakes-tvs-iqube-ai-search-electric-2-wheelers-june-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-06-10
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/Electric 2-Wheelers

24 June 2026·Leadership change

# Ather overtakes TVS iQube on AI search for electric 2-wheelers.

Ather reaches 89.2% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing TVS iQube (88.1%) for the first time in the study.

Permanent finding·`cite.solutions/state-of-ai-india/findings/ather-overtakes-tvs-iqube-ai-search-electric-2-wheelers-june-2026`

[Cite this finding](#cite-this)

On 2026-06-24, Ather became the most-cited electric 2-wheelers brand across the combined CITE Index — surpassing TVS iQube for the first time since tracking began.

The new reading: **Ather 89.2%** combined share of voice, versus **TVS iQube 88.1%** (down 0.2 points day-over-day).

### Engine breakdown

* **ChatGPT:** TVS iQube (97.5% SoV)
* **Gemini:** Ather (92.5% SoV)
* **Google AI Mode:** Ather (80.0% SoV)

### Why this matters

Leadership changes on AI search are not driven by retail share or paid media — they are driven by **citation pool quality**. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Ather's rise above TVS iQube marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.

For brand teams in electric 2-wheelers: this is a citation-pool problem, not a brand-awareness problem.

— The CITE Index, 24 June 2026

The underlying daily edition

This finding draws from the 24 June 2026 edition of Electric 2-Wheelers.

[View edition →](/state-of-ai-india/electric-scooters/reports/2026-06-24)

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