# Groww overtakes Zerodha on AI search for investing apps.
> Groww reaches 88.7% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Zerodha (86.7%) for the first time in the study.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/groww-overtakes-zerodha-ai-search-investing-apps-july-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-07-09
---

[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/Investing Apps

9 July 2026·Leadership change

# Groww overtakes Zerodha on AI search for investing apps.

Groww reaches 88.7% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Zerodha (86.7%) for the first time in the study.

Permanent finding·`cite.solutions/state-of-ai-india/findings/groww-overtakes-zerodha-ai-search-investing-apps-july-2026`

[Cite this finding](#cite-this)

On 2026-07-09, Groww became the most-cited investing apps brand across the combined CITE Index — surpassing Zerodha for the first time since tracking began.

The new reading: **Groww 88.7%** combined share of voice, versus **Zerodha 86.7%** (down 0.7 points day-over-day).

### Engine breakdown

* **ChatGPT:** Groww (90.0% SoV)
* **Gemini:** Zerodha (90.0% SoV)
* **Google AI Mode:** Groww (90.0% SoV)

### Why this matters

Leadership changes on AI search are not driven by retail share or paid media — they are driven by **citation pool quality**. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Groww's rise above Zerodha marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.

For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.

— The CITE Index, 9 July 2026

The underlying daily edition

This finding draws from the 9 July 2026 edition of Investing Apps.

[View edition →](/state-of-ai-india/investing-apps/reports/2026-07-09)

Cite this edition

[CC BY 4.0 · Attribution terms →](/state-of-ai-india/terms)

https://cite.solutions/state-of-ai-india/findings/groww-overtakes-zerodha-ai-search-investing-apps-july-2026

linkjournalistplainbibtexsocial

Copy

Data licensed under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Reproduce, distribute, build on this data — including commercially — provided you credit Cite Solutions and link back to [cite.solutions/state-of-ai-india](https://cite.solutions/state-of-ai-india).