# Groww overtakes Zerodha on AI search for investing apps.
> Groww reaches 89.3% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Zerodha (93.3%) for the first time in the study.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/groww-overtakes-zerodha-ai-search-investing-apps-may-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-05-28
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/Investing Apps

30 May 2026·Leadership change

# Groww overtakes Zerodha on AI search for investing apps.

Groww reaches 89.3% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Zerodha (93.3%) for the first time in the study.

Permanent finding·`cite.solutions/state-of-ai-india/findings/groww-overtakes-zerodha-ai-search-investing-apps-may-2026`

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On 2026-05-30, Groww became the most-cited investing apps brand across the combined CITE Index — surpassing Zerodha for the first time since tracking began.

The new reading: **Groww 89.3%** combined share of voice, versus **Zerodha 93.3%** (down 4.2 points day-over-day).

### Engine breakdown

* **ChatGPT:** Groww (88.0% SoV)
* **Gemini:** Zerodha (92.0% SoV)
* **Google AI Mode:** Groww (90.0% SoV)

### Why this matters

Leadership changes on AI search are not driven by retail share or paid media — they are driven by **citation pool quality**. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Groww's rise above Zerodha marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.

For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.

— The CITE Index, 30 May 2026

The underlying daily edition

This finding draws from the 30 May 2026 edition of Investing Apps.

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