# Mamaearth hits an all-time high on AI search for d2c…
> Mamaearth's combined SoV reaches 16.7% — its highest reading since the CITE Index began tracking on study inception.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/mamaearth-all-time-high-ai-search-d2c-skincare-may-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-05-22
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/D2C Skincare

22 May 2026·All-time high

# Mamaearth hits an all-time high on AI search for d2c skincare.

Mamaearth's combined SoV reaches 16.7% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·`cite.solutions/state-of-ai-india/findings/mamaearth-all-time-high-ai-search-d2c-skincare-may-2026`

[Cite this finding](#cite-this)

Mamaearth reached its highest reading in the CITE Index for d2c skincare: **16.7%** combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was **15.3%**. Mamaearth is rank 7 overall today.

### Per-engine reading

* **ChatGPT:** 20.0% (rank 5)
* **Gemini:** 12.0% (rank 8)
* **Google AI Mode:** 18.0% (rank 7)

### What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 22 May 2026 edition of D2C Skincare.

[View edition →](/state-of-ai-india/skincare/reports/2026-05-22)

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