# Pilgrim hits an all-time high on AI search for d2c skincare.
> Pilgrim's combined SoV reaches 8.0% — its highest reading since the CITE Index began tracking on study inception.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/pilgrim-all-time-high-ai-search-d2c-skincare-may-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-05-24
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/D2C Skincare

26 May 2026·All-time high

# Pilgrim hits an all-time high on AI search for d2c skincare.

Pilgrim's combined SoV reaches 8.0% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·`cite.solutions/state-of-ai-india/findings/pilgrim-all-time-high-ai-search-d2c-skincare-may-2026`

[Cite this finding](#cite-this)

Pilgrim reached its highest reading in the CITE Index for d2c skincare: **8.0%** combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was **7.3%**. Pilgrim is rank 10 overall today.

### Per-engine reading

* **ChatGPT:** 18.0% (rank 7)
* **Gemini:** 6.0% (rank 10)
* **Google AI Mode:** 0.0% (rank 11)

### What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 26 May 2026 edition of D2C Skincare.

[View edition →](/state-of-ai-india/skincare/reports/2026-05-26)

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