# TVS iQube overtakes Ather on AI search for electric…
> TVS iQube reaches 88.1% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Ather (92.4%) for the first time in the study.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/tvs-iqube-overtakes-ather-ai-search-electric-2-wheelers-june-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-06-09
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/Electric 2-Wheelers

23 June 2026·Leadership change

# TVS iQube overtakes Ather on AI search for electric 2-wheelers.

TVS iQube reaches 88.1% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Ather (92.4%) for the first time in the study.

Permanent finding·`cite.solutions/state-of-ai-india/findings/tvs-iqube-overtakes-ather-ai-search-electric-2-wheelers-june-2026`

[Cite this finding](#cite-this)

On 2026-06-23, TVS iQube became the most-cited electric 2-wheelers brand across the combined CITE Index — surpassing Ather for the first time since tracking began.

The new reading: **TVS iQube 88.1%** combined share of voice, versus **Ather 92.4%** (down 0.5 points day-over-day).

### Engine breakdown

* **ChatGPT:** TVS iQube (93.3% SoV)
* **Gemini:** TVS iQube (93.3% SoV)
* **Google AI Mode:** TVS iQube (77.8% SoV)

### Why this matters

Leadership changes on AI search are not driven by retail share or paid media — they are driven by **citation pool quality**. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. TVS iQube's rise above Ather marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.

For brand teams in electric 2-wheelers: this is a citation-pool problem, not a brand-awareness problem.

— The CITE Index, 23 June 2026

The underlying daily edition

This finding draws from the 23 June 2026 edition of Electric 2-Wheelers.

[View edition →](/state-of-ai-india/electric-scooters/reports/2026-06-23)

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