# Zerodha overtakes Groww on AI search for investing apps.
> Zerodha reaches 89.3% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Groww (88.0%) for the first time in the study.

Canonical URL: https://cite.solutions/state-of-ai-india/findings/zerodha-overtakes-groww-ai-search-investing-apps-july-2026
Source: Cite Solutions (cite.solutions)
Published: 2026-07-06
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[The CITE Index](/state-of-ai-india)/[Findings](/state-of-ai-india/findings)/Investing Apps

6 July 2026·Leadership change

# Zerodha overtakes Groww on AI search for investing apps.

Zerodha reaches 89.3% combined SoV across ChatGPT, Gemini, and Google AI Mode, surpassing Groww (88.0%) for the first time in the study.

Permanent finding·`cite.solutions/state-of-ai-india/findings/zerodha-overtakes-groww-ai-search-investing-apps-july-2026`

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On 2026-07-06, Zerodha became the most-cited investing apps brand across the combined CITE Index — surpassing Groww for the first time since tracking began.

The new reading: **Zerodha 89.3%** combined share of voice, versus **Groww 88.0%** (down 2.0 points day-over-day).

### Engine breakdown

* **ChatGPT:** Zerodha (92.0% SoV)
* **Gemini:** Zerodha (92.0% SoV)
* **Google AI Mode:** Zerodha (84.0% SoV)

### Why this matters

Leadership changes on AI search are not driven by retail share or paid media — they are driven by **citation pool quality**. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Zerodha's rise above Groww marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.

For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.

— The CITE Index, 6 July 2026

The underlying daily edition

This finding draws from the 6 July 2026 edition of Investing Apps.

[View edition →](/state-of-ai-india/investing-apps/reports/2026-07-06)

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