# Aditya Birla Health vs Niva Bupa · AI search India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for health insurance in India: Aditya Birla Health or Niva Bupa? Niva Bupa leads with 80.3% citat…

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Source: Cite Solutions (cite.solutions)
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[← Health Insurance · India](/state-of-ai-india/health-insurance)Head-to-head · 13 Jul

Health Insurance · India · AI search head-to-head

# Aditya Birla Health vs Niva Bupa in AI search

As of 13 July 2026, Niva Bupa is recommended more often than Aditya Birla Health for health insurance in India: Niva Bupa appears in 80.3% of AI answers versus Aditya Birla Health's 69.4%, a 10.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Aditya Birla Health](https://adityabirlacapital.com "Visit Aditya Birla Health")

69.4% · rank #3

[Niva Bupa](https://nivabupa.com "Visit Niva Bupa")

80.3% · rank #2

Health Insurance · 13 July 2026

### Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Aditya Birla Health and Niva Bupa for health insurance buyer questions in India, as of 13 July 2026.

__Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics__
| Metric                       | Aditya Birla Health      | Niva Bupa       |
| ---------------------------- | ------------------------ | --------------- |
| MetricOverall citation share | Aditya Birla Health69.4% | Niva Bupa80.3%  |
| MetricOverall rank           | Aditya Birla Health#3    | Niva Bupa#2     |
| MetricChatGPT share          | Aditya Birla Health65%   | Niva Bupa86%    |
| MetricGemini share           | Aditya Birla Health80%   | Niva Bupa84%    |
| MetricGoogle AI Mode share   | Aditya Birla Health63%   | Niva Bupa71%    |
| MetricDay-over-day change    | Aditya Birla Health+2.1% | Niva Bupa\-4.1% |
| MetricPositive sentiment     | Aditya Birla Health50%   | Niva Bupa36%    |

## Per-engine verdict

ChatGPT

Niva Bupa leads

Aditya Birla Health 65% · Niva Bupa 86%

Gemini

Niva Bupa leads

Aditya Birla Health 80% · Niva Bupa 84%

AI Mode

Niva Bupa leads

Aditya Birla Health 63% · Niva Bupa 71%

## Common questions

### Who appears more in AI search for health insurance in India, Aditya Birla Health or Niva Bupa?

Niva Bupa, with 80.3% citation share versus Aditya Birla Health's 69.4% as of 13 July 2026.

### Does ChatGPT recommend Aditya Birla Health or Niva Bupa more?

ChatGPT cites Niva Bupa more often for health insurance queries (Aditya Birla Health 65% vs Niva Bupa 86%).

### Is Aditya Birla Health gaining or losing ground against Niva Bupa in AI answers?

Over the CITE Index tracking window, Aditya Birla Health moved from 67.3% to 69.4% citation share and Niva Bupa moved from 87.3% to 80.3%.

### How is this Aditya Birla Health vs Niva Bupa comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full Health Insurance dashboard →](/state-of-ai-india/health-insurance)CC BY 4.0