# 5paisa vs Upstox in AI search · Investing Apps India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for investing apps in India: 5paisa or Upstox? Upstox leads with 54.9% citation share vs 5paisa's…

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Source: Cite Solutions (cite.solutions)
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[← Investing Apps · India](/state-of-ai-india/investing-apps)Head-to-head · 12 Jul

Investing Apps · India · AI search head-to-head

# 5paisa vs Upstox in AI search

As of 12 July 2026, Upstox is recommended more often than 5paisa for investing apps in India: Upstox appears in 54.9% of AI answers versus 5paisa's 9.8%, a 45.1 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[5paisa](https://5paisa.com "Visit 5paisa")

9.8% · rank #9

[Upstox](https://upstox.com "Visit Upstox")

54.9% · rank #3

Investing Apps · 12 July 2026

### 5paisa vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat 5paisa and Upstox for investing apps buyer questions in India, as of 12 July 2026.

__5paisa vs Upstox: side-by-side AI citation metrics__
| Metric                       | 5paisa      | Upstox      |
| ---------------------------- | ----------- | ----------- |
| MetricOverall citation share | 5paisa9.8%  | Upstox54.9% |
| MetricOverall rank           | 5paisa#9    | Upstox#3    |
| MetricChatGPT share          | 5paisa4%    | Upstox65%   |
| MetricGemini share           | 5paisa6%    | Upstox52%   |
| MetricGoogle AI Mode share   | 5paisa19%   | Upstox48%   |
| MetricDay-over-day change    | 5paisa+1.8% | Upstox+4.9% |
| MetricPositive sentiment     | 5paisa57%   | Upstox54%   |

## Per-engine verdict

ChatGPT

Upstox leads

5paisa 4% · Upstox 65%

Gemini

Upstox leads

5paisa 6% · Upstox 52%

AI Mode

Upstox leads

5paisa 19% · Upstox 48%

## Common questions

### Who appears more in AI search for investing apps in India, 5paisa or Upstox?

Upstox, with 54.9% citation share versus 5paisa's 9.8% as of 12 July 2026.

### Does ChatGPT recommend 5paisa or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (5paisa 4% vs Upstox 65%).

### Is 5paisa gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, 5paisa moved from 8.0% to 9.8% citation share and Upstox moved from 56.7% to 54.9%.

### How is this 5paisa vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full Investing Apps dashboard →](/state-of-ai-india/investing-apps)CC BY 4.0