# ET Money vs Upstox in AI search · Investing Apps India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for investing apps in India: ET Money or Upstox? Upstox leads with 54.9% citation share vs ET Mon…

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[← Investing Apps · India](/state-of-ai-india/investing-apps)Head-to-head · 12 Jul

Investing Apps · India · AI search head-to-head

# ET Money vs Upstox in AI search

As of 12 July 2026, Upstox is recommended more often than ET Money for investing apps in India: Upstox appears in 54.9% of AI answers versus ET Money's 22.9%, a 32.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[ET Money](https://etmoney.com "Visit ET Money")

22.9% · rank #7

[Upstox](https://upstox.com "Visit Upstox")

54.9% · rank #3

Investing Apps · 12 July 2026

### ET Money vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat ET Money and Upstox for investing apps buyer questions in India, as of 12 July 2026.

__ET Money vs Upstox: side-by-side AI citation metrics__
| Metric                       | ET Money      | Upstox      |
| ---------------------------- | ------------- | ----------- |
| MetricOverall citation share | ET Money22.9% | Upstox54.9% |
| MetricOverall rank           | ET Money#7    | Upstox#3    |
| MetricChatGPT share          | ET Money21%   | Upstox65%   |
| MetricGemini share           | ET Money25%   | Upstox52%   |
| MetricGoogle AI Mode share   | ET Money23%   | Upstox48%   |
| MetricDay-over-day change    | ET Money+2.2% | Upstox+4.9% |
| MetricPositive sentiment     | ET Money67%   | Upstox54%   |

## Per-engine verdict

ChatGPT

Upstox leads

ET Money 21% · Upstox 65%

Gemini

Upstox leads

ET Money 25% · Upstox 52%

AI Mode

Upstox leads

ET Money 23% · Upstox 48%

## Common questions

### Who appears more in AI search for investing apps in India, ET Money or Upstox?

Upstox, with 54.9% citation share versus ET Money's 22.9% as of 12 July 2026.

### Does ChatGPT recommend ET Money or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (ET Money 21% vs Upstox 65%).

### Is ET Money gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, ET Money moved from 21.3% to 22.9% citation share and Upstox moved from 56.7% to 54.9%.

### How is this ET Money vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full Investing Apps dashboard →](/state-of-ai-india/investing-apps)CC BY 4.0