# Groww vs Upstox in AI search · Investing Apps India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for investing apps in India: Groww or Upstox? Groww leads with 89.3% citation share vs Upstox's 5…

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Source: Cite Solutions (cite.solutions)
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[← Investing Apps · India](/state-of-ai-india/investing-apps)Head-to-head · 13 Jul

Investing Apps · India · AI search head-to-head

# Groww vs Upstox in AI search

As of 13 July 2026, Groww is recommended more often than Upstox for investing apps in India: Groww appears in 89.3% of AI answers versus Upstox's 52.0%, a 37.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Groww](https://groww.in "Visit Groww")

89.3% · rank #1

[Upstox](https://upstox.com "Visit Upstox")

52.0% · rank #4

Investing Apps · 13 July 2026

### Groww vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Groww and Upstox for investing apps buyer questions in India, as of 13 July 2026.

__Groww vs Upstox: side-by-side AI citation metrics__
| Metric                       | Groww       | Upstox       |
| ---------------------------- | ----------- | ------------ |
| MetricOverall citation share | Groww89.3%  | Upstox52.0%  |
| MetricOverall rank           | Groww#1     | Upstox#4     |
| MetricChatGPT share          | Groww94%    | Upstox0%     |
| MetricGemini share           | Groww86%    | Upstox0%     |
| MetricGoogle AI Mode share   | Groww88%    | Upstox0%     |
| MetricDay-over-day change    | Groww\-0.3% | Upstox\-2.9% |
| MetricPositive sentiment     | Groww60%    | Upstox60%    |

## Per-engine verdict

ChatGPT

Groww leads

Groww 94% · Upstox 0%

Gemini

Groww leads

Groww 86% · Upstox 0%

AI Mode

Groww leads

Groww 88% · Upstox 0%

## Common questions

### Who appears more in AI search for investing apps in India, Groww or Upstox?

Groww, with 89.3% citation share versus Upstox's 52.0% as of 13 July 2026.

### Does ChatGPT recommend Groww or Upstox more?

ChatGPT cites Groww more often for investing apps queries (Groww 94% vs Upstox 0%).

### Is Groww gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, Groww moved from 89.3% to 89.3% citation share and Upstox moved from 56.7% to 52.0%.

### How is this Groww vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full Investing Apps dashboard →](/state-of-ai-india/investing-apps)CC BY 4.0