# Upstox vs Zerodha in AI search · Investing Apps India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for investing apps in India: Upstox or Zerodha? Zerodha leads with 86.0% citation share vs Upstox…

Canonical URL: https://cite.solutions/state-of-ai-india/investing-apps/compare/upstox-vs-zerodha
Source: Cite Solutions (cite.solutions)
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[← Investing Apps · India](/state-of-ai-india/investing-apps)Head-to-head · 13 Jul

Investing Apps · India · AI search head-to-head

# Upstox vs Zerodha in AI search

As of 13 July 2026, Zerodha is recommended more often than Upstox for investing apps in India: Zerodha appears in 86.0% of AI answers versus Upstox's 52.0%, a 34.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Upstox](https://upstox.com "Visit Upstox")

52.0% · rank #4

[Zerodha](https://zerodha.com "Visit Zerodha")

86.0% · rank #2

Investing Apps · 13 July 2026

### Upstox vs Zerodha: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Upstox and Zerodha for investing apps buyer questions in India, as of 13 July 2026.

__Upstox vs Zerodha: side-by-side AI citation metrics__
| Metric                       | Upstox       | Zerodha       |
| ---------------------------- | ------------ | ------------- |
| MetricOverall citation share | Upstox52.0%  | Zerodha86.0%  |
| MetricOverall rank           | Upstox#4     | Zerodha#2     |
| MetricChatGPT share          | Upstox0%     | Zerodha88%    |
| MetricGemini share           | Upstox0%     | Zerodha88%    |
| MetricGoogle AI Mode share   | Upstox0%     | Zerodha82%    |
| MetricDay-over-day change    | Upstox\-2.9% | Zerodha\-0.1% |
| MetricPositive sentiment     | Upstox60%    | Zerodha66%    |

## Per-engine verdict

ChatGPT

Zerodha leads

Upstox 0% · Zerodha 88%

Gemini

Zerodha leads

Upstox 0% · Zerodha 88%

AI Mode

Zerodha leads

Upstox 0% · Zerodha 82%

## Common questions

### Who appears more in AI search for investing apps in India, Upstox or Zerodha?

Zerodha, with 86.0% citation share versus Upstox's 52.0% as of 13 July 2026.

### Does ChatGPT recommend Upstox or Zerodha more?

ChatGPT cites Zerodha more often for investing apps queries (Upstox 0% vs Zerodha 88%).

### Is Upstox gaining or losing ground against Zerodha in AI answers?

Over the CITE Index tracking window, Upstox moved from 56.7% to 52.0% citation share and Zerodha moved from 86.7% to 86.0%.

### How is this Upstox vs Zerodha comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full Investing Apps dashboard →](/state-of-ai-india/investing-apps)CC BY 4.0