# D2C Skincare · The CITE Index · India
> Daily share-of-voice tracking for Indian d2c skincare brands across ChatGPT, Gemini, and Google AI Mode.

Canonical URL: https://cite.solutions/state-of-ai-india/skincare
Source: Cite Solutions (cite.solutions)
---

Live · Nightly 21:00 IST

As of \--:--:-- IST · Last ingest 21:00

D2C Skincare · India · The CITE Index

# AI search visibility for d2c skincare brands in India

The brands ChatGPT, Gemini, and Google AI Mode recommend when an Indian buyer asks an unaided question. Updated nightly. Every claim links back to the verbatim engine answer that produced it.

Brands tracked

11

Editions to date

46

Engines

03

[Open today's edition4 Jul 2026 →Re'equil appeared 7.3% more often in d2c skincare answers today than yesterday.](/state-of-ai-india/skincare/reports/2026-07-04)

The Daily Fixing

3 engines · live

ChatGPT#1 today

[Minimalist](https://beminimalist.co "Visit Minimalist")

76.0%

■0.0% vs prev

Gemini#1 today

[Minimalist](https://beminimalist.co "Visit Minimalist")

84.0%

▼\-4.0% vs prev

AI Mode#1 today

[Minimalist](https://beminimalist.co "Visit Minimalist")

58.0%

▼\-10.0% vs prev

Timeline · 46 editions

Click any day to open that edition

1. [Ed 0119 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-19)
2. [Ed 0220 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-20)
3. [Ed 0321 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-21)
4. [Ed 0422 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-22)
5. [Ed 0523 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-23)
6. [Ed 0624 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-24)
7. [Ed 0725 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-25)
8. [Ed 0826 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-26)
9. [Ed 0927 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-27)
10. [Ed 1028 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-28)
11. [Ed 1129 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-29)
12. [Ed 1230 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-30)
13. [Ed 1331 MayMinimalist](/state-of-ai-india/skincare/reports/2026-05-31)
14. [Ed 1401 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-01)
15. [Ed 1502 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-02)
16. [Ed 1603 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-03)
17. [Ed 1704 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-04)
18. [Ed 1805 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-05)
19. [Ed 1906 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-06)
20. [Ed 2007 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-07)
21. [Ed 2108 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-08)
22. [Ed 2209 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-09)
23. [Ed 2310 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-10)
24. [Ed 2411 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-11)
25. [Ed 2512 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-12)
26. [Ed 2614 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-14)
27. [Ed 2715 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-15)
28. [Ed 2816 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-16)
29. [Ed 2917 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-17)
30. [Ed 3018 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-18)
31. [Ed 3119 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-19)
32. [Ed 3220 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-20)
33. [Ed 3321 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-21)
34. [Ed 3422 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-22)
35. [Ed 3523 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-23)
36. [Ed 3624 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-24)
37. [Ed 3725 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-25)
38. [Ed 3826 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-26)
39. [Ed 3927 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-27)
40. [Ed 4028 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-28)
41. [Ed 4129 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-29)
42. [Ed 4230 JunMinimalist](/state-of-ai-india/skincare/reports/2026-06-30)
43. [Ed 4301 JulMinimalist](/state-of-ai-india/skincare/reports/2026-07-01)
44. [Ed 4402 JulMinimalist](/state-of-ai-india/skincare/reports/2026-07-02)
45. [Ed 4503 JulMinimalist](/state-of-ai-india/skincare/reports/2026-07-03)
46. [Ed 4604 JulMinimalist](/state-of-ai-india/skincare/reports/2026-07-04)

[Electric 2-Wheelers](/state-of-ai-india/electric-scooters)[Electric Cars](/state-of-ai-india/electric-cars)[Quick Commerce](/state-of-ai-india/quick-commerce)[D2C Skincare●](/state-of-ai-india/skincare)[Investing Apps](/state-of-ai-india/investing-apps)[Healthy Snacking & Breakfast](/state-of-ai-india/healthy-snacking)[Test Prep Edtech](/state-of-ai-india/test-prep)[B2B Payments & Business Banking](/state-of-ai-india/payment-gateways)[Flight & Hotel OTAs](/state-of-ai-india/travel-otas)[Health Insurance](/state-of-ai-india/health-insurance)

Previously on The CITE Index

3 prior chapters

1. 3 Jul  
[Foxtale appeared 9.3% more often in d2c skincare answers today than yesterday.](/state-of-ai-india/skincare/reports/2026-07-03)
2. 2 Jul  
[Dot & Key appeared 4.6% less often in d2c skincare answers today than yesterday.](/state-of-ai-india/skincare/reports/2026-07-02)
3. 1 Jul  
[Dot & Key appeared 9.3% more often in d2c skincare answers today than yesterday.](/state-of-ai-india/skincare/reports/2026-07-01)

Editor's note

4 July 2026 · 21:00 IST

Cite Solutions Research

Re'equil appeared 7.3% more often in d2c skincare answers today than yesterday.

The move

Minimalist held the lead, named in **72.7%** of d2c skincare answers (rank 1). The biggest day-over-day move was Re'equil, which appeared **7.3%** more often than yesterday.

Each engine still picks its own favourite — ChatGPT recommended Minimalist most, Gemini led with Minimalist, and Google AI Mode pointed to Minimalist.

What it means

Awaiting editorial review. The reading above is auto-generated from today's data; a Cite Solutions Research analyst will replace this paragraph with a structural read of the day.

What moved this — the receipts

5 cited

* [Minimalist](https://beminimalist.co "Visit Minimalist")  
Growing citationChatGPT  
3 → 7 cites (+4) on CHATGPT  
[cwhy cetaphil / number one dermatologist recommended.html↗cetaphil.in/why-cetaphil/number-one-dermatologist-recommended.html](https://www.cetaphil.in/why-cetaphil/number-one-dermatologist-recommended.html?utm%5Fsource=chatgpt.com)
* [Minimalist](https://beminimalist.co "Visit Minimalist")  
Growing citationChatGPT  
3 → 7 cites (+4) on CHATGPT  
[mbeauty / skincare / adult acne cause treatment↗marieclaire.com/beauty/skincare/adult-acne-cause-treatment](https://www.marieclaire.com/beauty/skincare/adult-acne-cause-treatment/?utm%5Fsource=chatgpt.com)
* [Forest Essentials](https://forestessentialsindia.com "Visit Forest Essentials")  
Growing citationChatGPT  
2 → 6 cites (+4) on CHATGPT  
[wbeauty / skin / tatcha the dewy skin cream↗whowhatwear.com/beauty/skin/tatcha-the-dewy-skin-cream](https://www.whowhatwear.com/beauty/skin/tatcha-the-dewy-skin-cream?utm%5Fsource=chatgpt.com)
* [Minimalist](https://beminimalist.co "Visit Minimalist")  
New citationGemini  
2 new cites today, primary on GEMINI  
[sarticles / top 10 skin care brands available in india↗stylecraze.com/articles/top-10-skin-care-brands-available-in-india](https://www.stylecraze.com/articles/top-10-skin-care-brands-available-in-india/#:~:text=Their%20products%20like%20the%20Delicate%20Facial%20Cleanser%2C,brands%20that%20specifically%20cater%20to%20male%20consumers%3F)
* [The Derma Co](https://thedermaco.com "Visit The Derma Co")  
New citationGemini  
2 new cites today, primary on GEMINI  
[gcollections / solutions for pigmentation↗glopetra.com/collections/solutions-for-pigmentation](https://glopetra.com/collections/solutions-for-pigmentation#:~:text=Hyaluronic%20Acid%3A%20Deeply%20hydrating%2C%20ensuring,melanin%20production%2C%20thus%20lightening%20discoloration.)

Trajectory · top 5

46 days

visibilitysentimentposition

Share of voice (%)

MinimalistThe Derma CoPlumDot & KeyFoxtale

Brand position map

Rank × mentions · per engine

CombinedChatGPTGeminiAI Mode11 brands

Top-left = high mentions, top rank. Bottom-right = high mentions but lower rank — coverage exists but the model isn't placing the brand first.

Engine divergence

Engine divergence

All three agree on #1

All three engines name the same #1 brand today (Minimalist). When this happens, the brand is structurally winning across retrieval surfaces.

Today's metrics

Today's leader

[Minimalist](https://beminimalist.co "Visit Minimalist")

72.7% share of voice across all engines

Biggest mover

[Re'equil](https://reequil.com "Visit Re'equil")

+7.3% on the day

ChatGPT leader

[Minimalist](https://beminimalist.co "Visit Minimalist")

76% on ChatGPT only

Engine gaps

7

brands invisible on 1+ engines

Per-engine verdict

ChatGPT

Today's winner

[Minimalist76% share of voice on this engine](https://beminimalist.co "Visit Minimalist")

Top 3 here

[1Minimalist](https://beminimalist.co "Visit Minimalist")[2The Derma Co](https://thedermaco.com "Visit The Derma Co")[3Dot & Key](https://dotandkey.com "Visit Dot & Key")

Gemini

Today's winner

[Minimalist84% share of voice on this engine](https://beminimalist.co "Visit Minimalist")

Top 3 here

[1Minimalist](https://beminimalist.co "Visit Minimalist")[2The Derma Co](https://thedermaco.com "Visit The Derma Co")[3Plum](https://plumgoodness.com "Visit Plum")

AI Mode

Today's winner

[Minimalist58% share of voice on this engine](https://beminimalist.co "Visit Minimalist")

Top 3 here

[1Minimalist](https://beminimalist.co "Visit Minimalist")[2Plum](https://plumgoodness.com "Visit Plum")[3The Derma Co](https://thedermaco.com "Visit The Derma Co")

Full lineup

11 brands · 3 engines

#BrandSoV1-day Δ3-dayMentions

01[Minimalist](/state-of-ai-india/brands/minimalist "Minimalist on The CITE Index")72.7%▼4.6%

76%#1

84%#1

58%#1

109

02[The Derma Co](/state-of-ai-india/brands/the-derma-co "The Derma Co on The CITE Index")52.0%▼4.0%

62%#2

64%#2

30%#3

78

03[Plum](/state-of-ai-india/brands/plum "Plum on The CITE Index")42.7%▼1.3%

34%#4

54%#3

40%#2

64

04[Dot & Key](/state-of-ai-india/brands/dot-key "Dot & Key on The CITE Index")38.0%▼1.3%

44%#3

48%#4

22%#5

57

05[Foxtale](/state-of-ai-india/brands/foxtale "Foxtale on The CITE Index")27.3%▲3.3%

0%#999

0%#999

0%#999

41

06[Re'equil](/state-of-ai-india/brands/re-equil "Re'equil on The CITE Index")24.0%▲7.3%

0%#999

0%#999

0%#999

36

07[Kama Ayurveda](/state-of-ai-india/brands/kama-ayurveda "Kama Ayurveda on The CITE Index")14.7%▼0.6%

0%#999

0%#999

0%#999

22

08[Forest Essentials](/state-of-ai-india/brands/forest-essentials "Forest Essentials on The CITE Index")13.3%▲1.3%

0%#999

0%#999

0%#999

20

09[Mamaearth](/state-of-ai-india/brands/mamaearth "Mamaearth on The CITE Index")12.7%▼4.0%

0%#999

0%#999

0%#999

19

10[Pilgrim](/state-of-ai-india/brands/pilgrim "Pilgrim on The CITE Index")11.3%▲3.3%

0%#999

0%#999

0%#999

17

11[Earth Rhythm](/state-of-ai-india/brands/earth-rhythm "Earth Rhythm on The CITE Index")6.0%▲1.3%

0%#999

0%#999

0%#999

9

Head-to-head

Who AI recommends more

[MinimalistvsThe Derma Co](/state-of-ai-india/skincare/compare/minimalist-vs-the-derma-co)[MinimalistvsPlum](/state-of-ai-india/skincare/compare/minimalist-vs-plum)[MinimalistvsDot & Key](/state-of-ai-india/skincare/compare/dot-key-vs-minimalist)[MinimalistvsFoxtale](/state-of-ai-india/skincare/compare/foxtale-vs-minimalist)[The Derma CovsPlum](/state-of-ai-india/skincare/compare/plum-vs-the-derma-co)[The Derma CovsDot & Key](/state-of-ai-india/skincare/compare/dot-key-vs-the-derma-co)[The Derma CovsFoxtale](/state-of-ai-india/skincare/compare/foxtale-vs-the-derma-co)[PlumvsDot & Key](/state-of-ai-india/skincare/compare/dot-key-vs-plum)[PlumvsFoxtale](/state-of-ai-india/skincare/compare/foxtale-vs-plum)[Dot & KeyvsFoxtale](/state-of-ai-india/skincare/compare/dot-key-vs-foxtale)

Source pool

Hover for engine split

All enginesChatGPTGeminiAI Mode0 domains

DomainCitesEngine splitLead

Sentiment composition

PositiveNeutralCautiousNegative

[Minimalist](https://beminimalist.co "Visit Minimalist")55/39/5/1

[The Derma Co](https://thedermaco.com "Visit The Derma Co")37/47/9/6

[Plum](https://plumgoodness.com "Visit Plum")41/53/3/3

[Dot & Key](https://dotandkey.com "Visit Dot & Key")39/56/4/2

[Foxtale](https://foxtale.in "Visit Foxtale")44/46/2/7

[Re'equil](https://reequil.com "Visit Re'equil")44/44/8/3

[Kama Ayurveda](https://kamaayurveda.com "Visit Kama Ayurveda")50/45/5/0

Engine fan-out queries

* No fan-out queries surfaced today.

* No fan-out queries surfaced today.

* No fan-out queries surfaced today.

Prompts run today

50 of 50 · full responses on the edition

1. [01Best Indian skincare brand 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/1)
2. [02Best Indian face wash 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/2)
3. [03Best Indian face serum 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/3)
4. [04Best Indian moisturizer 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/4)
5. [05Best Indian sunscreen 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/5)
6. [06Best D2C skincare India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/6)
7. [07Best skincare for Indian skin 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/7)
8. [08Best dermatologist recommended skincare India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/8)
9. [09Best skincare under 1000 rupees India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/9)
10. [10Best premium skincare India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/10)
11. [11Best skincare for acne India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/11)
12. [12Best skincare for oily skin India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/12)
13. [13Best skincare for dry skin India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/13)
14. [14Best skincare for pigmentation India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/14)
15. [15Best skincare for dark spots India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/15)
16. [16Best skincare for sensitive skin India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/16)
17. [17Best skincare for combination skin India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/17)
18. [18Best anti-aging skincare India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/18)
19. [19Best skincare for glowing skin India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/19)
20. [20Best skincare for tan removal India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/20)
21. [21Best vitamin C serum India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/21)
22. [22Best niacinamide serum India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/22)
23. [23Best retinol India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/23)
24. [24Best salicylic acid face wash India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/24)
25. [25Best hyaluronic acid serum India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/25)
26. [26Best AHA BHA exfoliant India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/26)
27. [27Best peptide serum India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/27)
28. [28Best azelaic acid India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/28)
29. [29Best ceramide moisturizer India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/29)
30. [30Best mineral sunscreen India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/30)
31. [31Best skincare routine for Indian climate 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/31)
32. [32Best skincare for monsoon India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/32)
33. [33Best skincare for summer India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/33)
34. [34Best skincare for winter India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/34)
35. [35Best skincare for teenagers India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/35)
36. [36Best skincare for men India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/36)
37. [37Best skincare for first-time users India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/37)
38. [38Best skincare for working professionals India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/38)
39. [39Best night cream India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/39)
40. [40Best under eye cream India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/40)
41. [41Most trusted Indian skincare brand 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/41)
42. [42Best Indian skincare brand for dermatologists 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/42)
43. [43Top D2C skincare brands India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/43)
44. [44Best clean beauty brand India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/44)
45. [45Best science-backed skincare India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/45)
46. [46Best Indian skincare on Nykaa 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/46)
47. [47Best Indian skincare on Amazon 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/47)
48. [48Indian skincare brand to try 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/48)
49. [49Best skincare brand recommendation India 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/49)
50. [50Cruelty-free Indian skincare 20260 engines·Read receipts →](/state-of-ai-india/skincare/reports/2026-07-04/p/50)
[View full edition →](/state-of-ai-india/skincare/reports/2026-07-04)

Who runs this index

The CITE Index is built and published daily by [Cite Solutions, a managed GEO agency](/geo-agency), using the same measurement pipeline we run for client brands. If you want to know how your own brand shows up when buyers ask ChatGPT, Gemini, or Google AI Mode about d2c skincare or any other category, [run an AI visibility audit](/ai-visibility-audit) and get the same per-prompt receipts you see on this page.