# Dot & Key vs Mamaearth in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Dot & Key or Mamaearth? Dot & Key leads with 39.5% citation share vs M…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/dot-key-vs-mamaearth
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

# Dot & Key vs Mamaearth in AI search

As of 21 July 2026, Dot & Key is recommended more often than Mamaearth for d2c skincare in India: Dot & Key appears in 39.5% of AI answers versus Mamaearth's 7.0%, a 32.5 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Dot & Key](https://dotandkey.com "Visit Dot & Key")

39.5% · rank #3

[Mamaearth](https://mamaearth.in "Visit Mamaearth")

7.0% · rank #11

D2C Skincare · 21 July 2026

### Dot & Key vs Mamaearth: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Mamaearth for d2c skincare buyer questions in India, as of 21 July 2026.

__Dot & Key vs Mamaearth: side-by-side AI citation metrics__
| Metric                       | Dot & Key       | Mamaearth       |
| ---------------------------- | --------------- | --------------- |
| MetricOverall citation share | Dot & Key39.5%  | Mamaearth7.0%   |
| MetricOverall rank           | Dot & Key#3     | Mamaearth#11    |
| MetricChatGPT share          | Dot & Key0%     | Mamaearth0%     |
| MetricGemini share           | Dot & Key0%     | Mamaearth0%     |
| MetricGoogle AI Mode share   | Dot & Key0%     | Mamaearth0%     |
| MetricDay-over-day change    | Dot & Key\-5.2% | Mamaearth\-5.7% |
| MetricPositive sentiment     | Dot & Key45%    | Mamaearth33%    |

## Per-engine verdict

ChatGPT

Tied

Dot & Key 0% · Mamaearth 0%

Gemini

Tied

Dot & Key 0% · Mamaearth 0%

AI Mode

Tied

Dot & Key 0% · Mamaearth 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Dot & Key or Mamaearth?

Dot & Key, with 39.5% citation share versus Mamaearth's 7.0% as of 21 July 2026.

### Does ChatGPT recommend Dot & Key or Mamaearth more?

On ChatGPT the two are tied, each around 0%.

### Is Dot & Key gaining or losing ground against Mamaearth in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 39.5% citation share and Mamaearth moved from 8.7% to 7.0%.

### How is this Dot & Key vs Mamaearth comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0