# Dot & Key vs Minimalist in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Dot & Key or Minimalist? Minimalist leads with 68.7% citation share vs…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 13 Jul

D2C Skincare · India · AI search head-to-head

# Dot & Key vs Minimalist in AI search

As of 13 July 2026, Minimalist is recommended more often than Dot & Key for d2c skincare in India: Minimalist appears in 68.7% of AI answers versus Dot & Key's 34.0%, a 34.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Dot & Key](https://dotandkey.com "Visit Dot & Key")

34.0% · rank #4

[Minimalist](https://beminimalist.co "Visit Minimalist")

68.7% · rank #1

D2C Skincare · 13 July 2026

### Dot & Key vs Minimalist: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Minimalist for d2c skincare buyer questions in India, as of 13 July 2026.

__Dot & Key vs Minimalist: side-by-side AI citation metrics__
| Metric                       | Dot & Key       | Minimalist       |
| ---------------------------- | --------------- | ---------------- |
| MetricOverall citation share | Dot & Key34.0%  | Minimalist68.7%  |
| MetricOverall rank           | Dot & Key#4     | Minimalist#1     |
| MetricChatGPT share          | Dot & Key0%     | Minimalist0%     |
| MetricGemini share           | Dot & Key0%     | Minimalist0%     |
| MetricGoogle AI Mode share   | Dot & Key0%     | Minimalist0%     |
| MetricDay-over-day change    | Dot & Key\-4.7% | Minimalist\-8.0% |
| MetricPositive sentiment     | Dot & Key49%    | Minimalist61%    |

## Per-engine verdict

ChatGPT

Tied

Dot & Key 0% · Minimalist 0%

Gemini

Tied

Dot & Key 0% · Minimalist 0%

AI Mode

Tied

Dot & Key 0% · Minimalist 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Dot & Key or Minimalist?

Minimalist, with 68.7% citation share versus Dot & Key's 34.0% as of 13 July 2026.

### Does ChatGPT recommend Dot & Key or Minimalist more?

On ChatGPT the two are tied, each around 0%.

### Is Dot & Key gaining or losing ground against Minimalist in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 34.0% citation share and Minimalist moved from 73.3% to 68.7%.

### How is this Dot & Key vs Minimalist comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0