# Dot & Key vs Pilgrim in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Dot & Key or Pilgrim? Dot & Key leads with 38.7% citation share vs Pil…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Dot & Key vs Pilgrim in AI search

As of 12 July 2026, Dot & Key is recommended more often than Pilgrim for d2c skincare in India: Dot & Key appears in 38.7% of AI answers versus Pilgrim's 10.7%, a 28.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Dot & Key](https://dotandkey.com "Visit Dot & Key")

38.7% · rank #4

[Pilgrim](https://discoverpilgrim.com "Visit Pilgrim")

10.7% · rank #10

D2C Skincare · 12 July 2026

### Dot & Key vs Pilgrim: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Pilgrim for d2c skincare buyer questions in India, as of 12 July 2026.

__Dot & Key vs Pilgrim: side-by-side AI citation metrics__
| Metric                       | Dot & Key      | Pilgrim       |
| ---------------------------- | -------------- | ------------- |
| MetricOverall citation share | Dot & Key38.7% | Pilgrim10.7%  |
| MetricOverall rank           | Dot & Key#4    | Pilgrim#10    |
| MetricChatGPT share          | Dot & Key38%   | Pilgrim0%     |
| MetricGemini share           | Dot & Key56%   | Pilgrim0%     |
| MetricGoogle AI Mode share   | Dot & Key22%   | Pilgrim0%     |
| MetricDay-over-day change    | Dot & Key+0.0% | Pilgrim\-0.6% |
| MetricPositive sentiment     | Dot & Key41%   | Pilgrim38%    |

## Per-engine verdict

ChatGPT

Dot & Key leads

Dot & Key 38% · Pilgrim 0%

Gemini

Dot & Key leads

Dot & Key 56% · Pilgrim 0%

AI Mode

Dot & Key leads

Dot & Key 22% · Pilgrim 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Dot & Key or Pilgrim?

Dot & Key, with 38.7% citation share versus Pilgrim's 10.7% as of 12 July 2026.

### Does ChatGPT recommend Dot & Key or Pilgrim more?

ChatGPT cites Dot & Key more often for d2c skincare queries (Dot & Key 38% vs Pilgrim 0%).

### Is Dot & Key gaining or losing ground against Pilgrim in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 38.7% citation share and Pilgrim moved from 6.7% to 10.7%.

### How is this Dot & Key vs Pilgrim comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0