# Earth Rhythm vs Plum in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Earth Rhythm or Plum? Plum leads with 46.0% citation share vs Earth Rh…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Earth Rhythm vs Plum in AI search

As of 12 July 2026, Plum is recommended more often than Earth Rhythm for d2c skincare in India: Plum appears in 46.0% of AI answers versus Earth Rhythm's 2.7%, a 43.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Earth Rhythm](https://earthrhythm.com "Visit Earth Rhythm")

2.7% · rank #11

[Plum](https://plumgoodness.com "Visit Plum")

46.0% · rank #3

D2C Skincare · 12 July 2026

### Earth Rhythm vs Plum: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and Plum for d2c skincare buyer questions in India, as of 12 July 2026.

__Earth Rhythm vs Plum: side-by-side AI citation metrics__
| Metric                       | Earth Rhythm      | Plum      |
| ---------------------------- | ----------------- | --------- |
| MetricOverall citation share | Earth Rhythm2.7%  | Plum46.0% |
| MetricOverall rank           | Earth Rhythm#11   | Plum#3    |
| MetricChatGPT share          | Earth Rhythm4%    | Plum34%   |
| MetricGemini share           | Earth Rhythm4%    | Plum64%   |
| MetricGoogle AI Mode share   | Earth Rhythm0%    | Plum40%   |
| MetricDay-over-day change    | Earth Rhythm+0.0% | Plum+6.0% |
| MetricPositive sentiment     | Earth Rhythm50%   | Plum42%   |

## Per-engine verdict

ChatGPT

Plum leads

Earth Rhythm 4% · Plum 34%

Gemini

Plum leads

Earth Rhythm 4% · Plum 64%

AI Mode

Plum leads

Earth Rhythm 0% · Plum 40%

## Common questions

### Who appears more in AI search for d2c skincare in India, Earth Rhythm or Plum?

Plum, with 46.0% citation share versus Earth Rhythm's 2.7% as of 12 July 2026.

### Does ChatGPT recommend Earth Rhythm or Plum more?

ChatGPT cites Plum more often for d2c skincare queries (Earth Rhythm 4% vs Plum 34%).

### Is Earth Rhythm gaining or losing ground against Plum in AI answers?

Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 2.7% citation share and Plum moved from 48.0% to 46.0%.

### How is this Earth Rhythm vs Plum comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0