# Kama Ayurveda vs Plum in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Kama Ayurveda or Plum? Plum leads with 46.0% citation share vs Kama Ay…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/kama-ayurveda-vs-plum
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Kama Ayurveda vs Plum in AI search

As of 12 July 2026, Plum is recommended more often than Kama Ayurveda for d2c skincare in India: Plum appears in 46.0% of AI answers versus Kama Ayurveda's 11.3%, a 34.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Kama Ayurveda](https://kamaayurveda.com "Visit Kama Ayurveda")

11.3% · rank #9

[Plum](https://plumgoodness.com "Visit Plum")

46.0% · rank #3

D2C Skincare · 12 July 2026

### Kama Ayurveda vs Plum: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Kama Ayurveda and Plum for d2c skincare buyer questions in India, as of 12 July 2026.

__Kama Ayurveda vs Plum: side-by-side AI citation metrics__
| Metric                       | Kama Ayurveda       | Plum      |
| ---------------------------- | ------------------- | --------- |
| MetricOverall citation share | Kama Ayurveda11.3%  | Plum46.0% |
| MetricOverall rank           | Kama Ayurveda#9     | Plum#3    |
| MetricChatGPT share          | Kama Ayurveda0%     | Plum34%   |
| MetricGemini share           | Kama Ayurveda0%     | Plum64%   |
| MetricGoogle AI Mode share   | Kama Ayurveda0%     | Plum40%   |
| MetricDay-over-day change    | Kama Ayurveda\-2.0% | Plum+6.0% |
| MetricPositive sentiment     | Kama Ayurveda24%    | Plum42%   |

## Per-engine verdict

ChatGPT

Plum leads

Kama Ayurveda 0% · Plum 34%

Gemini

Plum leads

Kama Ayurveda 0% · Plum 64%

AI Mode

Plum leads

Kama Ayurveda 0% · Plum 40%

## Common questions

### Who appears more in AI search for d2c skincare in India, Kama Ayurveda or Plum?

Plum, with 46.0% citation share versus Kama Ayurveda's 11.3% as of 12 July 2026.

### Does ChatGPT recommend Kama Ayurveda or Plum more?

ChatGPT cites Plum more often for d2c skincare queries (Kama Ayurveda 0% vs Plum 34%).

### Is Kama Ayurveda gaining or losing ground against Plum in AI answers?

Over the CITE Index tracking window, Kama Ayurveda moved from 14.0% to 11.3% citation share and Plum moved from 48.0% to 46.0%.

### How is this Kama Ayurveda vs Plum comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0