# Mamaearth vs Minimalist in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Mamaearth or Minimalist? Minimalist leads with 80.6% citation share vs…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/mamaearth-vs-minimalist
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

# Mamaearth vs Minimalist in AI search

As of 21 July 2026, Minimalist is recommended more often than Mamaearth for d2c skincare in India: Minimalist appears in 80.6% of AI answers versus Mamaearth's 7.0%, a 73.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Mamaearth](https://mamaearth.in "Visit Mamaearth")

7.0% · rank #11

[Minimalist](https://beminimalist.co "Visit Minimalist")

80.6% · rank #1

D2C Skincare · 21 July 2026

### Mamaearth vs Minimalist: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and Minimalist for d2c skincare buyer questions in India, as of 21 July 2026.

__Mamaearth vs Minimalist: side-by-side AI citation metrics__
| Metric                       | Mamaearth       | Minimalist       |
| ---------------------------- | --------------- | ---------------- |
| MetricOverall citation share | Mamaearth7.0%   | Minimalist80.6%  |
| MetricOverall rank           | Mamaearth#11    | Minimalist#1     |
| MetricChatGPT share          | Mamaearth0%     | Minimalist0%     |
| MetricGemini share           | Mamaearth0%     | Minimalist0%     |
| MetricGoogle AI Mode share   | Mamaearth0%     | Minimalist0%     |
| MetricDay-over-day change    | Mamaearth\-5.7% | Minimalist\-2.1% |
| MetricPositive sentiment     | Mamaearth33%    | Minimalist56%    |

## Per-engine verdict

ChatGPT

Tied

Mamaearth 0% · Minimalist 0%

Gemini

Tied

Mamaearth 0% · Minimalist 0%

AI Mode

Tied

Mamaearth 0% · Minimalist 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Mamaearth or Minimalist?

Minimalist, with 80.6% citation share versus Mamaearth's 7.0% as of 21 July 2026.

### Does ChatGPT recommend Mamaearth or Minimalist more?

On ChatGPT the two are tied, each around 0%.

### Is Mamaearth gaining or losing ground against Minimalist in AI answers?

Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and Minimalist moved from 73.3% to 80.6%.

### How is this Mamaearth vs Minimalist comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0