# Mamaearth vs Plum in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Mamaearth or Plum? Plum leads with 38.0% citation share vs Mamaearth's…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/mamaearth-vs-plum
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

# Mamaearth vs Plum in AI search

As of 21 July 2026, Plum is recommended more often than Mamaearth for d2c skincare in India: Plum appears in 38.0% of AI answers versus Mamaearth's 7.0%, a 31.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Mamaearth](https://mamaearth.in "Visit Mamaearth")

7.0% · rank #11

[Plum](https://plumgoodness.com "Visit Plum")

38.0% · rank #4

D2C Skincare · 21 July 2026

### Mamaearth vs Plum: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and Plum for d2c skincare buyer questions in India, as of 21 July 2026.

__Mamaearth vs Plum: side-by-side AI citation metrics__
| Metric                       | Mamaearth       | Plum       |
| ---------------------------- | --------------- | ---------- |
| MetricOverall citation share | Mamaearth7.0%   | Plum38.0%  |
| MetricOverall rank           | Mamaearth#11    | Plum#4     |
| MetricChatGPT share          | Mamaearth0%     | Plum0%     |
| MetricGemini share           | Mamaearth0%     | Plum0%     |
| MetricGoogle AI Mode share   | Mamaearth0%     | Plum0%     |
| MetricDay-over-day change    | Mamaearth\-5.7% | Plum\-9.3% |
| MetricPositive sentiment     | Mamaearth33%    | Plum49%    |

## Per-engine verdict

ChatGPT

Tied

Mamaearth 0% · Plum 0%

Gemini

Tied

Mamaearth 0% · Plum 0%

AI Mode

Tied

Mamaearth 0% · Plum 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Mamaearth or Plum?

Plum, with 38.0% citation share versus Mamaearth's 7.0% as of 21 July 2026.

### Does ChatGPT recommend Mamaearth or Plum more?

On ChatGPT the two are tied, each around 0%.

### Is Mamaearth gaining or losing ground against Plum in AI answers?

Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and Plum moved from 48.0% to 38.0%.

### How is this Mamaearth vs Plum comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0