# Mamaearth vs The Derma Co in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Mamaearth or The Derma Co? The Derma Co leads with 57.4% citation shar…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

# Mamaearth vs The Derma Co in AI search

As of 21 July 2026, The Derma Co is recommended more often than Mamaearth for d2c skincare in India: The Derma Co appears in 57.4% of AI answers versus Mamaearth's 7.0%, a 50.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Mamaearth](https://mamaearth.in "Visit Mamaearth")

7.0% · rank #11

[The Derma Co](https://thedermaco.com "Visit The Derma Co")

57.4% · rank #2

D2C Skincare · 21 July 2026

### Mamaearth vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and The Derma Co for d2c skincare buyer questions in India, as of 21 July 2026.

__Mamaearth vs The Derma Co: side-by-side AI citation metrics__
| Metric                       | Mamaearth       | The Derma Co       |
| ---------------------------- | --------------- | ------------------ |
| MetricOverall citation share | Mamaearth7.0%   | The Derma Co57.4%  |
| MetricOverall rank           | Mamaearth#11    | The Derma Co#2     |
| MetricChatGPT share          | Mamaearth0%     | The Derma Co0%     |
| MetricGemini share           | Mamaearth0%     | The Derma Co0%     |
| MetricGoogle AI Mode share   | Mamaearth0%     | The Derma Co0%     |
| MetricDay-over-day change    | Mamaearth\-5.7% | The Derma Co\-5.9% |
| MetricPositive sentiment     | Mamaearth33%    | The Derma Co41%    |

## Per-engine verdict

ChatGPT

Tied

Mamaearth 0% · The Derma Co 0%

Gemini

Tied

Mamaearth 0% · The Derma Co 0%

AI Mode

Tied

Mamaearth 0% · The Derma Co 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Mamaearth or The Derma Co?

The Derma Co, with 57.4% citation share versus Mamaearth's 7.0% as of 21 July 2026.

### Does ChatGPT recommend Mamaearth or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

### Is Mamaearth gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and The Derma Co moved from 38.0% to 57.4%.

### How is this Mamaearth vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0