# Minimalist vs Pilgrim in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Minimalist or Pilgrim? Minimalist leads with 76.7% citation share vs P…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Minimalist vs Pilgrim in AI search

As of 12 July 2026, Minimalist is recommended more often than Pilgrim for d2c skincare in India: Minimalist appears in 76.7% of AI answers versus Pilgrim's 10.7%, a 66.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Minimalist](https://beminimalist.co "Visit Minimalist")

76.7% · rank #1

[Pilgrim](https://discoverpilgrim.com "Visit Pilgrim")

10.7% · rank #10

D2C Skincare · 12 July 2026

### Minimalist vs Pilgrim: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and Pilgrim for d2c skincare buyer questions in India, as of 12 July 2026.

__Minimalist vs Pilgrim: side-by-side AI citation metrics__
| Metric                       | Minimalist      | Pilgrim       |
| ---------------------------- | --------------- | ------------- |
| MetricOverall citation share | Minimalist76.7% | Pilgrim10.7%  |
| MetricOverall rank           | Minimalist#1    | Pilgrim#10    |
| MetricChatGPT share          | Minimalist80%   | Pilgrim0%     |
| MetricGemini share           | Minimalist86%   | Pilgrim0%     |
| MetricGoogle AI Mode share   | Minimalist64%   | Pilgrim0%     |
| MetricDay-over-day change    | Minimalist+1.4% | Pilgrim\-0.6% |
| MetricPositive sentiment     | Minimalist49%   | Pilgrim38%    |

## Per-engine verdict

ChatGPT

Minimalist leads

Minimalist 80% · Pilgrim 0%

Gemini

Minimalist leads

Minimalist 86% · Pilgrim 0%

AI Mode

Minimalist leads

Minimalist 64% · Pilgrim 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Minimalist or Pilgrim?

Minimalist, with 76.7% citation share versus Pilgrim's 10.7% as of 12 July 2026.

### Does ChatGPT recommend Minimalist or Pilgrim more?

ChatGPT cites Minimalist more often for d2c skincare queries (Minimalist 80% vs Pilgrim 0%).

### Is Minimalist gaining or losing ground against Pilgrim in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 76.7% citation share and Pilgrim moved from 6.7% to 10.7%.

### How is this Minimalist vs Pilgrim comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0