# Minimalist vs Plum in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Minimalist or Plum? Minimalist leads with 68.7% citation share vs Plum…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 13 Jul

D2C Skincare · India · AI search head-to-head

# Minimalist vs Plum in AI search

As of 13 July 2026, Minimalist is recommended more often than Plum for d2c skincare in India: Minimalist appears in 68.7% of AI answers versus Plum's 44.7%, a 24.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Minimalist](https://beminimalist.co "Visit Minimalist")

68.7% · rank #1

[Plum](https://plumgoodness.com "Visit Plum")

44.7% · rank #3

D2C Skincare · 13 July 2026

### Minimalist vs Plum: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and Plum for d2c skincare buyer questions in India, as of 13 July 2026.

__Minimalist vs Plum: side-by-side AI citation metrics__
| Metric                       | Minimalist       | Plum       |
| ---------------------------- | ---------------- | ---------- |
| MetricOverall citation share | Minimalist68.7%  | Plum44.7%  |
| MetricOverall rank           | Minimalist#1     | Plum#3     |
| MetricChatGPT share          | Minimalist0%     | Plum0%     |
| MetricGemini share           | Minimalist0%     | Plum0%     |
| MetricGoogle AI Mode share   | Minimalist0%     | Plum0%     |
| MetricDay-over-day change    | Minimalist\-8.0% | Plum\-1.3% |
| MetricPositive sentiment     | Minimalist61%    | Plum37%    |

## Per-engine verdict

ChatGPT

Tied

Minimalist 0% · Plum 0%

Gemini

Tied

Minimalist 0% · Plum 0%

AI Mode

Tied

Minimalist 0% · Plum 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Minimalist or Plum?

Minimalist, with 68.7% citation share versus Plum's 44.7% as of 13 July 2026.

### Does ChatGPT recommend Minimalist or Plum more?

On ChatGPT the two are tied, each around 0%.

### Is Minimalist gaining or losing ground against Plum in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 68.7% citation share and Plum moved from 48.0% to 44.7%.

### How is this Minimalist vs Plum comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0