# Minimalist vs Re'equil in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Minimalist or Re'equil? Minimalist leads with 84.0% citation share vs…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 18 Jul

D2C Skincare · India · AI search head-to-head

# Minimalist vs Re'equil in AI search

As of 18 July 2026, Minimalist is recommended more often than Re'equil for d2c skincare in India: Minimalist appears in 84.0% of AI answers versus Re'equil's 28.7%, a 55.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Minimalist](https://beminimalist.co "Visit Minimalist")

84.0% · rank #1

[Re'equil](https://reequil.com "Visit Re'equil")

28.7% · rank #5

D2C Skincare · 18 July 2026

### Minimalist vs Re'equil: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and Re'equil for d2c skincare buyer questions in India, as of 18 July 2026.

__Minimalist vs Re'equil: side-by-side AI citation metrics__
| Metric                       | Minimalist      | Re'equil      |
| ---------------------------- | --------------- | ------------- |
| MetricOverall citation share | Minimalist84.0% | Re'equil28.7% |
| MetricOverall rank           | Minimalist#1    | Re'equil#5    |
| MetricChatGPT share          | Minimalist0%    | Re'equil0%    |
| MetricGemini share           | Minimalist0%    | Re'equil0%    |
| MetricGoogle AI Mode share   | Minimalist0%    | Re'equil0%    |
| MetricDay-over-day change    | Minimalist+1.3% | Re'equil+4.7% |
| MetricPositive sentiment     | Minimalist66%   | Re'equil42%   |

## Per-engine verdict

ChatGPT

Tied

Minimalist 0% · Re'equil 0%

Gemini

Tied

Minimalist 0% · Re'equil 0%

AI Mode

Tied

Minimalist 0% · Re'equil 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Minimalist or Re'equil?

Minimalist, with 84.0% citation share versus Re'equil's 28.7% as of 18 July 2026.

### Does ChatGPT recommend Minimalist or Re'equil more?

On ChatGPT the two are tied, each around 0%.

### Is Minimalist gaining or losing ground against Re'equil in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 84.0% citation share and Re'equil moved from 12.7% to 28.7%.

### How is this Minimalist vs Re'equil comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 18 July 2026.

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Source: The CITE Index · India, reading of 18 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0