# Minimalist vs The Derma Co in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Minimalist or The Derma Co? Minimalist leads with 68.7% citation share…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/minimalist-vs-the-derma-co
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 13 Jul

D2C Skincare · India · AI search head-to-head

# Minimalist vs The Derma Co in AI search

As of 13 July 2026, Minimalist is recommended more often than The Derma Co for d2c skincare in India: Minimalist appears in 68.7% of AI answers versus The Derma Co's 53.3%, a 15.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Minimalist](https://beminimalist.co "Visit Minimalist")

68.7% · rank #1

[The Derma Co](https://thedermaco.com "Visit The Derma Co")

53.3% · rank #2

D2C Skincare · 13 July 2026

### Minimalist vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and The Derma Co for d2c skincare buyer questions in India, as of 13 July 2026.

__Minimalist vs The Derma Co: side-by-side AI citation metrics__
| Metric                       | Minimalist       | The Derma Co      |
| ---------------------------- | ---------------- | ----------------- |
| MetricOverall citation share | Minimalist68.7%  | The Derma Co53.3% |
| MetricOverall rank           | Minimalist#1     | The Derma Co#2    |
| MetricChatGPT share          | Minimalist0%     | The Derma Co0%    |
| MetricGemini share           | Minimalist0%     | The Derma Co0%    |
| MetricGoogle AI Mode share   | Minimalist0%     | The Derma Co0%    |
| MetricDay-over-day change    | Minimalist\-8.0% | The Derma Co+0.6% |
| MetricPositive sentiment     | Minimalist61%    | The Derma Co51%   |

## Per-engine verdict

ChatGPT

Tied

Minimalist 0% · The Derma Co 0%

Gemini

Tied

Minimalist 0% · The Derma Co 0%

AI Mode

Tied

Minimalist 0% · The Derma Co 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Minimalist or The Derma Co?

Minimalist, with 68.7% citation share versus The Derma Co's 53.3% as of 13 July 2026.

### Does ChatGPT recommend Minimalist or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

### Is Minimalist gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 68.7% citation share and The Derma Co moved from 38.0% to 53.3%.

### How is this Minimalist vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0