# Pilgrim vs Plum in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Pilgrim or Plum? Plum leads with 46.0% citation share vs Pilgrim's 10.7%.

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/pilgrim-vs-plum
Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Pilgrim vs Plum in AI search

As of 12 July 2026, Plum is recommended more often than Pilgrim for d2c skincare in India: Plum appears in 46.0% of AI answers versus Pilgrim's 10.7%, a 35.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Pilgrim](https://discoverpilgrim.com "Visit Pilgrim")

10.7% · rank #10

[Plum](https://plumgoodness.com "Visit Plum")

46.0% · rank #3

D2C Skincare · 12 July 2026

### Pilgrim vs Plum: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Pilgrim and Plum for d2c skincare buyer questions in India, as of 12 July 2026.

__Pilgrim vs Plum: side-by-side AI citation metrics__
| Metric                       | Pilgrim       | Plum      |
| ---------------------------- | ------------- | --------- |
| MetricOverall citation share | Pilgrim10.7%  | Plum46.0% |
| MetricOverall rank           | Pilgrim#10    | Plum#3    |
| MetricChatGPT share          | Pilgrim0%     | Plum34%   |
| MetricGemini share           | Pilgrim0%     | Plum64%   |
| MetricGoogle AI Mode share   | Pilgrim0%     | Plum40%   |
| MetricDay-over-day change    | Pilgrim\-0.6% | Plum+6.0% |
| MetricPositive sentiment     | Pilgrim38%    | Plum42%   |

## Per-engine verdict

ChatGPT

Plum leads

Pilgrim 0% · Plum 34%

Gemini

Plum leads

Pilgrim 0% · Plum 64%

AI Mode

Plum leads

Pilgrim 0% · Plum 40%

## Common questions

### Who appears more in AI search for d2c skincare in India, Pilgrim or Plum?

Plum, with 46.0% citation share versus Pilgrim's 10.7% as of 12 July 2026.

### Does ChatGPT recommend Pilgrim or Plum more?

ChatGPT cites Plum more often for d2c skincare queries (Pilgrim 0% vs Plum 34%).

### Is Pilgrim gaining or losing ground against Plum in AI answers?

Over the CITE Index tracking window, Pilgrim moved from 6.7% to 10.7% citation share and Plum moved from 48.0% to 46.0%.

### How is this Pilgrim vs Plum comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0