# Pilgrim vs The Derma Co in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Pilgrim or The Derma Co? The Derma Co leads with 52.7% citation share…

Canonical URL: https://cite.solutions/state-of-ai-india/skincare/compare/pilgrim-vs-the-derma-co
Source: Cite Solutions (cite.solutions)
---

[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

# Pilgrim vs The Derma Co in AI search

As of 12 July 2026, The Derma Co is recommended more often than Pilgrim for d2c skincare in India: The Derma Co appears in 52.7% of AI answers versus Pilgrim's 10.7%, a 42.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Pilgrim](https://discoverpilgrim.com "Visit Pilgrim")

10.7% · rank #10

[The Derma Co](https://thedermaco.com "Visit The Derma Co")

52.7% · rank #2

D2C Skincare · 12 July 2026

### Pilgrim vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Pilgrim and The Derma Co for d2c skincare buyer questions in India, as of 12 July 2026.

__Pilgrim vs The Derma Co: side-by-side AI citation metrics__
| Metric                       | Pilgrim       | The Derma Co      |
| ---------------------------- | ------------- | ----------------- |
| MetricOverall citation share | Pilgrim10.7%  | The Derma Co52.7% |
| MetricOverall rank           | Pilgrim#10    | The Derma Co#2    |
| MetricChatGPT share          | Pilgrim0%     | The Derma Co0%    |
| MetricGemini share           | Pilgrim0%     | The Derma Co0%    |
| MetricGoogle AI Mode share   | Pilgrim0%     | The Derma Co0%    |
| MetricDay-over-day change    | Pilgrim\-0.6% | The Derma Co+0.0% |
| MetricPositive sentiment     | Pilgrim38%    | The Derma Co46%   |

## Per-engine verdict

ChatGPT

Tied

Pilgrim 0% · The Derma Co 0%

Gemini

Tied

Pilgrim 0% · The Derma Co 0%

AI Mode

Tied

Pilgrim 0% · The Derma Co 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Pilgrim or The Derma Co?

The Derma Co, with 52.7% citation share versus Pilgrim's 10.7% as of 12 July 2026.

### Does ChatGPT recommend Pilgrim or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

### Is Pilgrim gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Pilgrim moved from 6.7% to 10.7% citation share and The Derma Co moved from 38.0% to 52.7%.

### How is this Pilgrim vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

AI visibility audit

## Is your brand winning or losing in AI search?

We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.

[Get an AI visibility audit](/ai-visibility-audit)[Talk to the research team](/contact)

Source: The CITE Index · India, reading of 12 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0