# Plum vs Re'equil in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Plum or Re'equil? Plum leads with 49.3% citation share vs Re'equil's 2…

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Source: Cite Solutions (cite.solutions)
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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 18 Jul

D2C Skincare · India · AI search head-to-head

# Plum vs Re'equil in AI search

As of 18 July 2026, Plum is recommended more often than Re'equil for d2c skincare in India: Plum appears in 49.3% of AI answers versus Re'equil's 28.7%, a 20.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Plum](https://plumgoodness.com "Visit Plum")

49.3% · rank #3

[Re'equil](https://reequil.com "Visit Re'equil")

28.7% · rank #5

D2C Skincare · 18 July 2026

### Plum vs Re'equil: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Plum and Re'equil for d2c skincare buyer questions in India, as of 18 July 2026.

__Plum vs Re'equil: side-by-side AI citation metrics__
| Metric                       | Plum      | Re'equil      |
| ---------------------------- | --------- | ------------- |
| MetricOverall citation share | Plum49.3% | Re'equil28.7% |
| MetricOverall rank           | Plum#3    | Re'equil#5    |
| MetricChatGPT share          | Plum0%    | Re'equil0%    |
| MetricGemini share           | Plum0%    | Re'equil0%    |
| MetricGoogle AI Mode share   | Plum0%    | Re'equil0%    |
| MetricDay-over-day change    | Plum+4.6% | Re'equil+4.7% |
| MetricPositive sentiment     | Plum39%   | Re'equil42%   |

## Per-engine verdict

ChatGPT

Tied

Plum 0% · Re'equil 0%

Gemini

Tied

Plum 0% · Re'equil 0%

AI Mode

Tied

Plum 0% · Re'equil 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Plum or Re'equil?

Plum, with 49.3% citation share versus Re'equil's 28.7% as of 18 July 2026.

### Does ChatGPT recommend Plum or Re'equil more?

On ChatGPT the two are tied, each around 0%.

### Is Plum gaining or losing ground against Re'equil in AI answers?

Over the CITE Index tracking window, Plum moved from 48.0% to 49.3% citation share and Re'equil moved from 12.7% to 28.7%.

### How is this Plum vs Re'equil comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 18 July 2026.

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Source: The CITE Index · India, reading of 18 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0