# Plum vs The Derma Co in AI search · D2C Skincare India
> Who do ChatGPT, Gemini, and Google AI Mode recommend more for d2c skincare in India: Plum or The Derma Co? The Derma Co leads with 53.3% citation share vs…

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[← D2C Skincare · India](/state-of-ai-india/skincare)Head-to-head · 13 Jul

D2C Skincare · India · AI search head-to-head

# Plum vs The Derma Co in AI search

As of 13 July 2026, The Derma Co is recommended more often than Plum for d2c skincare in India: The Derma Co appears in 53.3% of AI answers versus Plum's 44.7%, a 8.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

[Plum](https://plumgoodness.com "Visit Plum")

44.7% · rank #3

[The Derma Co](https://thedermaco.com "Visit The Derma Co")

53.3% · rank #2

D2C Skincare · 13 July 2026

### Plum vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Plum and The Derma Co for d2c skincare buyer questions in India, as of 13 July 2026.

__Plum vs The Derma Co: side-by-side AI citation metrics__
| Metric                       | Plum       | The Derma Co      |
| ---------------------------- | ---------- | ----------------- |
| MetricOverall citation share | Plum44.7%  | The Derma Co53.3% |
| MetricOverall rank           | Plum#3     | The Derma Co#2    |
| MetricChatGPT share          | Plum0%     | The Derma Co0%    |
| MetricGemini share           | Plum0%     | The Derma Co0%    |
| MetricGoogle AI Mode share   | Plum0%     | The Derma Co0%    |
| MetricDay-over-day change    | Plum\-1.3% | The Derma Co+0.6% |
| MetricPositive sentiment     | Plum37%    | The Derma Co51%   |

## Per-engine verdict

ChatGPT

Tied

Plum 0% · The Derma Co 0%

Gemini

Tied

Plum 0% · The Derma Co 0%

AI Mode

Tied

Plum 0% · The Derma Co 0%

## Common questions

### Who appears more in AI search for d2c skincare in India, Plum or The Derma Co?

The Derma Co, with 53.3% citation share versus Plum's 44.7% as of 13 July 2026.

### Does ChatGPT recommend Plum or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

### Is Plum gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Plum moved from 48.0% to 44.7% citation share and The Derma Co moved from 38.0% to 53.3%.

### How is this Plum vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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Source: The CITE Index · India, reading of 13 July 2026. [See the full D2C Skincare dashboard →](/state-of-ai-india/skincare)CC BY 4.0