For law, consulting, accounting, and agency firms
Be the firm AI recommends when buyers ask for an expert.
Buyers research firms with AI before reaching out. If AI doesn't surface your name when they ask for the best firm for their problem, you don't make their shortlist.
§01 Why AI search is reshaping professional services
The shortlist is being assembled before the buyer ever calls.
ChatGPT now serves more than 800 million weekly users. General counsel, finance leaders, founders, marketing chiefs, and HR leaders are running prompts about expert firms before any phone call happens. The shortlist that used to come from a partner referral or a slow Google search is now being assembled inside an answer engine in thirty seconds.
For professional services, the implication is direct. The buyer arrives with two or three firm names already in mind, all of them surfaced by AI. If your firm is not in that list, you are not pitching for the work. The traditional rainmaker path of relationships plus reputation still matters, but it now competes with a layer of AI-mediated discovery that runs in parallel.
The work is engineering the source pool AI cites for your category, getting your named partners into that pool with a specific credible story, and managing the directory and trade-press surfaces that decide which firm names get surfaced.
§02 What we do for professional services firms
Five lines of work, run weekly, owned by us.
We sit alongside the firm's BD, marketing, and knowledge functions. Partner positioning, client relationships, and pitch work stay with you. The AI visibility layer is our remit, delivered on a fixed weekly cadence.
01
Expert and practitioner positioning across answer engines
Buyers ask AI for named experts before they ask for firms. We engineer named-practitioner presence in the surfaces AI cites: bylined publications, conference programs, podcast appearances, and category-defining writing. The practitioner becomes the answer, and the firm follows.
02
Industry directory citation work
Each professional services category has a small set of directories and ranking publications AI weights heavily: Chambers and Legal 500 for law, the consulting and accounting rankings for management firms, the agency reports for marketing. We work entries, descriptions, and category placement on the directories that decide the answer pool.
03
Thought-leadership feeding AI source pools
Original analysis, frameworks, and named research are the durable citation assets for professional services. We commission, place, and structure the writing so it gets cited at a higher rate, and we keep the assets refreshed because AI weights freshness inside a thirty- to ninety-day window.
04
Partner comparison and competitor citation work
Buyers ask AI for comparisons between named firms before they reach out. We engineer the comparison content and third-party validation that gets cited when a prospect runs your firm against a Big Four, a magic circle peer, or a category specialist.
05
Weekly category-share tracking by practice area
Firms are not monolithic. AI visibility moves by practice area: M&A, employment, tax, financial services advisory, brand strategy. We track citation share by practice on a weekly cadence and surface the practices where the firm is winning, losing, or sliding.
§03 The outcomes we commit to
Named results, written into the engagement letter.
We deliver results, not dashboards. The pilot pricing is built around it. You pay €500 per month for tools and APIs plus your direct media spend. We carry the team. At the end of the 90-day pilot, if we hit the goal we agreed on day one, the engagement converts on a €6,000 success fee and a €2,500 per month retainer thereafter. If we miss, you walk. No further obligation.
Firm-name recommendation rate on category prompts
The metric that decides whether you are on the shortlist. We commit to a measurable lift in the rate at which AI names your firm in the recommended set on your priority category prompts.
Named-partner citation share
AI cites named experts more readily than firms. We commit to a target citation share for the partners and practitioners you choose to position.
Directory and ranking source-pool inclusion
Each professional services category has a small set of directories AI weighs heavily. We commit to documented inclusion and stronger placement on the directories that decide your category.
Practice-area visibility by named speciality
Inside a firm, AI visibility differs by practice. We commit to a defined lift in citation share for the specific practice areas the firm chooses to prioritise.
§04 Who this is for
Managing partners and CMOs at firms where the buyer journey starts on a chat surface.
The typical engagement is a managing partner, CMO, or Head of BD at a firm between thirty and a thousand fee-earners. The firm has a working content program, named-partner profiles, and the relevant directory entries. The new question is whether any of that work is actually feeding the AI surfaces buyers now use to assemble the shortlist.
You usually come to us because of one of three triggers. A pitch loss came back with a competitor on the shortlist whose firm-quality logic was hard to explain. The partner group has started asking how the firm shows up in ChatGPT and the answer is not flattering. Or the firm has a new practice or geography to launch and needs AI source-pool presence before the BD activity begins.
§05 How we work
One framework, applied weekly. The methodology is public.
The work runs on the CITE framework. We comprehend the prompt set, influence the source pool, track citation and recommendation movement on a weekly cadence, and evolve the program as platforms shift. The research underneath is published openly.
§06 FAQ
The questions firm buyers ask before they engage.
How do AI systems decide which firms to recommend?
Does my industry directory listing matter?
How do small firms compete with the big ones in AI answers?
Do practitioner LinkedIn profiles affect AI citation?
How do I show up for niche specialty queries?
Ready to become the answer AI gives?
Book a 30-minute discovery call. We'll show you what AI says about your brand today. No pitch. Just data.