Comparison
AEO agency vs SEO agency: where the playbook changes
A traditional SEO agency can improve search demand capture. An AEO agency focuses on answer blocks, source reuse, recommendation readiness, and how AI systems actually construct responses.
Comparison
What an AEO agency should do differently
| Function | SEO agency | AEO agency |
|---|---|---|
| Page structure | Optimize for rankability and clickthrough | Optimize for direct answers, retrieval blocks, and follow-up questions |
| Schema use | Support SERP features | Support answer extraction and eligibility |
| Measurement | Keywords and sessions | Prompt coverage, answer reuse, recommendation behavior |
| Decision-stage content | Sometimes secondary | Critical because AI answers often compress buyer research |
Related pages
See the service layer behind the comparison
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