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The CITE Index/Findings
21 June 2026·All-time high

Agoda hits an all-time high on AI search for flight & hotel otas.

Agoda's combined SoV reaches 28.8% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·cite.solutions/state-of-ai-india/findings/agoda-all-time-high-ai-search-flight-hotel-otas-june-2026
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Agoda reached its highest reading in the CITE Index for flight & hotel otas: 28.8% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 24.5%. Agoda is rank 5 overall today.

Per-engine reading

  • ChatGPT: 25.0% (rank 5)
  • Gemini: 34.1% (rank 5)
  • Google AI Mode: 27.3% (rank 6)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 21 June 2026 edition of Flight & Hotel OTAs.

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