The CITE Index/India·Running daily

Day 55 · 78,354 prompts run to date

The State of Brands in AI · India Edition

The world's second-largest AI market,watched daily.

50 unaided buyer-language prompts. ChatGPT, Gemini, Google AI Mode. Every night at 21:00 IST. Across 10 of India's most-funded consumer categories. Share of voice, source pool, sentiment, day-over-day movement. Open methodology. Public data. Cite us when you use it.

ChatGPTGeminiAI Mode

Verticals tracked daily

96+

Brands across categories

78,354

Prompts run · day 55

21:00 IST

Every night · daily

Today's biggest story across all 10 verticals · 13 July 2026

Hero Vida appeared 10.7% more often in Electric 2-Wheelers answers overnight.

Hero Vida is the biggest single-day gainer on The CITE Index, appearing 10.7% more often in Electric 2-Wheelers answers across ChatGPT, Gemini, and Google AI Mode today. Elsewhere in the index, MG ZS EV +8.0% in Electric Cars, Minimalist -8.0% in D2C Skincare, Razorpay -7.3% in B2B Payments & Business Banking.

Read the full Electric 2-Wheelers edition See all 10 verticals

Top 5 movers across verticals

Hero Vida

Electric 2-Wheelers

▲10.7%

MG ZS EV

Electric Cars

▲8.0%

Minimalist

D2C Skincare

▼8.0%

Razorpay

B2B Payments & Business Banking

▼7.3%

INDmoney

Investing Apps

▲6.7%

The 10 verticals

India's most-funded consumer categories, watched on AI every day.

50 prompts × 3 engines · daily

9 brands · 50 prompts

Electric 2-Wheelers

Live

Which scooter does AI tell first-time Indian buyers to buy?

Live dashboard →Today's edition →

11 brands · 50 prompts

Electric Cars

Live

How AI ranks Tata, Mahindra, MG, BYD, Hyundai, Kia

Live dashboard →Today's edition →

6 brands · 50 prompts

Quick Commerce

Live

10-minute grocery delivery — Blinkit, Zepto, Instamart, BB Now

Today's leader

Zepto32.1%

Biggest mover

Flipkart Minutes▲1.8%

Live dashboard →Today's edition →

11 brands · 50 prompts

D2C Skincare

Live

Face care: serums, sunscreens, moisturizers

Live dashboard →Today's edition →

11 brands · 50 prompts

Investing Apps

Live

Stock, mutual fund, and ETF investing platforms

Live dashboard →Today's edition →

10 brands · 50 prompts

Healthy Snacking & Breakfast

Live

Bars, cereals, ready-to-eat for health-conscious buyers

Live dashboard →Today's edition →

9 brands · 50 prompts

Test Prep Edtech

Live

UPSC, JEE, NEET, CAT, banking — post-Byju's category leaders

Live dashboard →Today's edition →

10 brands · 50 prompts

B2B Payments & Business Banking

Live

Indian-built payment infra for founders

Live dashboard →Today's edition →

9 brands · 50 prompts

Flight & Hotel OTAs

Live

Where AI sends Indian travelers when they search for flights and hotels

Live dashboard →Today's edition →

11 brands · 50 prompts

Health Insurance

Live

Family and OPD-cover health policies

Live dashboard →Today's edition →

Methodology

The prompts. The engines. The math. All public.

Unaided buyer prompts

50 prompts per vertical. Zero brand names inside the prompt itself. The kind of question a real buyer in India would type. Branded prompts corrupt share-of-voice math.

Three engines, every night

ChatGPT (gpt-5-5), Gemini 3 Flash, Google AI Mode. Same prompts. India location. Run daily at 21:00 IST via DataForSEO's LLM scraper endpoints.

Three primary metrics

Share of voice (% of prompts naming the brand). Source pool (cited domains, per engine). Sentiment (positive / neutral / cautious / negative).

Daily delta surfacing

Every brand's day-over-day movement is computed. Movements over 2pp trigger an editorial review for the daily 'what changed' narrative.

Read the full methodology

Questions

What people ask before they cite the index.

How often does the data update?

Every night at 21:00 IST. A daily scheduled job runs the full 50 prompts × 10 verticals × 3 engines on DataForSEO, parses the output, computes day-over-day deltas, writes the new day's editorial, and ships the page update. You can time-travel back to any past day via the date pills on each vertical page.

Why these 10 verticals?

Each is a category where (a) money has flowed in 2024-2026, (b) ChatGPT is actively answering shopping/decision queries today, (c) there's a clear category leader vs challenger structure that makes daily citation movement visible.

Why no Perplexity or Claude?

DataForSEO only offers programmatic scraping for ChatGPT, Gemini, and Google AI Mode at this scale and price. When Perplexity / Claude scraper endpoints become available, we'll add them.

Are the prompts public?

Yes. The full prompt set for every vertical is published on the methodology page and downloadable as JSON. The brand-detection regex and sentiment classifier are open source.

Can I get the index data for my brand?

If your brand is one of the 80+ we track, your row data is public on the vertical page. If you want a deeper audit on a custom 50-prompt set for your category, that's a Cite Solutions service.