The State of Brands in AI · India Edition
The world's second-largest AI market,watched daily.
50 unaided buyer-language prompts. ChatGPT, Gemini, Google AI Mode. Every night at 21:00 IST. Across 10 of India's most-funded consumer categories. Share of voice, source pool, sentiment, day-over-day movement. Open methodology. Public data. Cite us when you use it.
10
Verticals tracked daily
27+
Brands across categories
2,997
Prompts run · day 2
21:00 IST
Every night · daily
Today's biggest story across all 10 verticals
Ather overtakes Ola Electric on AI for the first time in 2026.
For the first time this year, Ather is the most-cited electric 2-wheeler brand across all three engines combined, edging out Ola Electric 30.5% to 23.8%. The shift was driven by Gemini and AI Mode citing a refreshed 91Wheels ranking that promotes the Ather Rizta. ChatGPT still names Ola first, but its sources are heavily owned-domain plus a Reddit thread now carrying mixed sentiment about Gen 3 build issues.
Day 3 · top 5 movers across verticals
Mahindra BE 6
Electric Cars
Plum
Health Insurance
Ather
Electric 2-Wheelers
Groww
Investing Apps
Flipkart Minutes
Quick Commerce
The 10 verticals
India's most-funded consumer categories, watched on AI every day.
50 prompts × 3 engines · daily
Methodology
The prompts. The engines. The math. All public.
Unaided buyer prompts
50 prompts per vertical. Zero brand names inside the prompt itself. The kind of question a real buyer in India would type. Branded prompts corrupt share-of-voice math.
Three engines, every night
ChatGPT (gpt-5-5), Gemini 3 Flash, Google AI Mode. Same prompts. India location. Run daily at 21:00 IST via DataForSEO's LLM scraper endpoints.
Three primary metrics
Share of voice (% of prompts naming the brand). Source pool (cited domains, per engine). Sentiment (positive / neutral / cautious / negative).
Daily delta surfacing
Every brand's day-over-day movement is computed. Movements over 2pp trigger an editorial review for the daily 'what changed' narrative.
Questions