Dot & Key hits an all-time high on AI search for d2c skincare.

Dot & Key's combined SoV reaches 43.3% — its highest reading since the CITE Index began tracking on study inception.

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Dot & Key reached its highest reading in the CITE Index for d2c skincare: 43.3% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 40.7%. Dot & Key is rank 4 overall today.

Per-engine reading

ChatGPT: 48.0% (rank 3)
Gemini: 52.0% (rank 2)
Google AI Mode: 30.0% (rank 4)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 26 May 2026 edition of D2C Skincare.

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