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The CITE Index/Findings
29 May 2026·All-time high

Niva Bupa hits an all-time high on AI search for health insurance.

Niva Bupa's combined SoV reaches 94.7% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·cite.solutions/state-of-ai-india/findings/niva-bupa-all-time-high-ai-search-health-insurance-may-2026
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Niva Bupa reached its highest reading in the CITE Index for health insurance: 94.7% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 94.0%. Niva Bupa is rank 2 overall today.

Per-engine reading

  • ChatGPT: 100.0% (rank 1)
  • Gemini: 88.0% (rank 2)
  • Google AI Mode: 96.0% (rank 2)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 29 May 2026 edition of Health Insurance.

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