Plum hits an all-time high on AI search for d2c skincare.

Plum's combined SoV reaches 52.6% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·cite.solutions/state-of-ai-india/findings/plum-all-time-high-ai-search-d2c-skincare-june-2026

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Plum reached its highest reading in the CITE Index for d2c skincare: 52.6% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 50.7%. Plum is rank 2 overall today.

Per-engine reading

ChatGPT: 26.7% (rank 4)
Gemini: 66.7% (rank 2)
Google AI Mode: 64.4% (rank 1)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 16 June 2026 edition of D2C Skincare.

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