On 2026-05-22, The Whole Truth became the most-cited healthy snacking & breakfast brand across the combined CITE Index — surpassing Yoga Bar for the first time since tracking began.
The new reading: The Whole Truth 35.3% combined share of voice, versus Yoga Bar 34.0% (down 2.0 points day-over-day).
Engine breakdown
- ChatGPT: Yoga Bar (34.0% SoV)
- Gemini: The Whole Truth (48.0% SoV)
- Google AI Mode: Yoga Bar (34.0% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. The Whole Truth's rise above Yoga Bar marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in healthy snacking & breakfast: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 22 May 2026