On 2026-06-05, Zepto became the most-cited quick commerce brand across the combined CITE Index — surpassing Blinkit for the first time since tracking began.
The new reading: Zepto 98.0% combined share of voice, versus Blinkit 100.0% (down 0.7 points day-over-day).
Engine breakdown
- ChatGPT: Zepto (98.0% SoV)
- Gemini: Zepto (100.0% SoV)
- Google AI Mode: Zepto (95.9% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Zepto's rise above Blinkit marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in quick commerce: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 5 June 2026