On 2026-06-27, Zerodha became the most-cited investing apps brand across the combined CITE Index — surpassing Groww for the first time since tracking began.
The new reading: Zerodha 87.7% combined share of voice, versus Groww 87.9% (down 27.8 points day-over-day).
Engine breakdown
- ChatGPT: Zerodha (95.7% SoV)
- Gemini: Zerodha (89.1% SoV)
- Google AI Mode: Groww (84.8% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Zerodha's rise above Groww marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 27 June 2026