On 2026-05-21, Zerodha became the most-cited investing apps brand across the combined CITE Index — surpassing Groww for the first time since tracking began.
The new reading: Zerodha 89.3% combined share of voice, versus Groww 89.3% (down 0.0 points day-over-day).
Engine breakdown
- ChatGPT: Groww (92.0% SoV)
- Gemini: Zerodha (88.0% SoV)
- Google AI Mode: Zerodha (90.0% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Zerodha's rise above Groww marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 21 May 2026