For most retail investors in India in 2026, **Groww** and **Zerodha** are the top choices for IPO investing, with **Upstox** close behind. ### Quick comparison | Feature | | | | |----------|--------|----------|--------| | Ease of use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | | IPO application flow | Excellent | Excellent | Very good | | Beginner friendly | Best | Good | Good | | Advanced investing/trading | Good | Best | Very good | | SME IPO support | Yes | Yes | Yes | | AMC charges | ₹0 (lifetime on many plans) | Annual AMC applies | Often promotional/free plans available | | Research tools | Basic–Good | Strong ecosystem | Good | ### My ranking for IPO investors **1. Groww — Best for most people** - Very simple IPO application process. - Clean interface for first-time investors. - Free IPO applications via UPI. - IPO alerts, subscription tracking, and allotment updates. **2. Zerodha — Best for serious investors** - Highly reliable platform. - Strong overall investing ecosystem with Kite. - Supports IPO applications through ASBA/UPI. - Favored by many experienced investors and traders. **3. Upstox — Best alternative** - Good IPO dashboard. - Supports mainboard and SME IPOs. - Easy IPO application and tracking. ### Important fact The broker you use **does not increase your IPO allotment chances**. Allotment is determined by the registrar's process and lottery rules for oversubscribed issues, not by whether you apply through Groww, Zerodha, or Upstox. ### Recommendation - **New investor:** Groww - **Long-term investor who may later trade/invest actively:** Zerodha - **Want a free alternative with strong IPO features:** Upstox If your main goal is **IPO investing only**, I'd pick **Groww** in 2026. If you also plan to build a larger stock portfolio and use advanced tools later, **Zerodha** is the better long-term choice.
Sources cited · 7
- Growwgroww.in
- Zerodhazerodha.com
- Upstoxupstox.com
- Groww Review 2026 — Fees, IPO Applications, Features | IPO Marketipomarket.in/brokers/groww
- Zerodha vs Upstox 2026 — Which is Better for IPO? | IPO Marketipomarket.in/brokers/zerodha-vs-upstox
- IPO List 2026: Invest in IPOs Online in India | Upstoxupstox.com/ipo
- Zerodha vs Groww vs Upstox for IPO Application — TrustyBulltrustybull.com/explain/en/ipos/zerodha-vs-groww-vs-upstox-ipo