If your goal is **investing in gold (not buying jewellery)**, the best app depends on the type of gold investment you want. ### Best overall: Gold ETFs Apps that let you invest in **SEBI-regulated Gold ETFs** are generally the safer choice compared with app-based digital gold. Gold ETFs are regulated, have transparent pricing, and don't carry the same regulatory concerns as digital gold. Recommended apps: 1. **Groww** – Excellent for beginners, easy Gold ETF investing. 2. **Zerodha (Coin + Kite)** – Great for long-term investors and low-cost investing. 3. **Angel One** – Good if you also invest in stocks and mutual funds. ### If you specifically want Digital Gold If you prefer buying small amounts of 24K digital gold (starting from ₹1 or ₹10), popular apps include: - PhonePe - Google Pay - Paytm - MMTC-PAMP - Tanishq DigiGold However, keep in mind that **digital gold is not currently regulated by SEBI or RBI**, and regulators have advised investors to understand the risks before investing. ### My recommendation - **For wealth creation (3–10 years):** Use **Groww** or **Zerodha** to buy **Gold ETFs**. - **For gifting or saving small amounts:** Use **MMTC-PAMP** or **Tanishq DigiGold**. If you're investing **₹500–₹5,000 per month**, I can also suggest the best Gold ETF for 2026.
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Sources cited · 3
- Invest in Gold Online - Secure & Smart Gold Investmentgroww.in/gold
- How to Keep Digital Gold Safe After SEBI's Latest Advisory?airtel.in/blog/gold-loan/how-to-protect-yourself-if-you-own-digital-gold-best-practices-post-sebi-advisory
- Zerodha now wants to enter investment banking space, seeks Sebi nodm.economictimes.com/markets/stocks/news/zerodha-now-wants-to-enter-investment-banking-space-seeks-sebi-nod/articleshow/132066400.cms