If your goal is **long-term ETF investing** (not active trading), these are the strongest choices in India in 2026: | App | Best for | Pros | Cons | |------|----------|------|------| | Groww | Most beginners | Clean UI, easy ETF discovery, SIP-friendly investing, low learning curve | Fewer advanced tools | | Zerodha Kite | Experienced investors | Low brokerage, excellent execution, integrates with Coin for mutual funds | ETF discovery is less beginner-friendly | | Upstox | Low-cost investing | Fast app, solid charts, competitive pricing | Interface can feel trading-focused | | INDmoney | ETF research + investing | Good ETF screeners, portfolio insights, also supports US investing where available | More features than many beginners need | | Angel One | Full-service investing | Research tools, ETF investing, good support | More notifications and recommendations | ### My recommendations - **New investor:** Groww - **Best overall value:** Zerodha - **Best ETF research:** INDmoney - **If you also trade stocks:** Upstox ### If you're investing ₹5,000–₹50,000 per month A simple ETF portfolio could be: - 70–80% in a **Nifty 50 ETF** - 20–30% in a **Nifty Next 50 ETF** - Optionally 5–10% in a **Gold ETF** if you want diversification. This keeps costs low while providing broad market exposure, which is why ETFs are widely recommended for long-term investing. If you tell me: - your **age**, - your **monthly investment amount**, and - whether you're investing for **10+ years**, I can suggest a simple ETF portfolio tailored to your goals.
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- Invest in ETFs on Groww | Diversified, Low-Cost Investinggroww.in/invest-in-etfs
- Upstox Stocks IPO Mutual Funds - Apps on Google Playplay.google.com/store/apps/details?hl=en&id=in.upstox.app
- ETFs - Invest in Exchange Traded Funds Onlineangelone.in/etf
- Best ETFs to Invest in India 2026indmoney.com/etfs
- 'Buy the haystack': how tracker funds beat searching for sharestheguardian.com/money/2026/jun/29/how-tracker-funds-beat-searching-for-shares