If your goal is to invest in **direct mutual funds** (not regular plans with distributor commissions), these are the strongest options in India in 2026: | App | Best for | Drawbacks | |------|----------|-----------| | **ET Money** | Beginners, goal planning, fund research, portfolio insights | Some premium analytics require a subscription | | **Groww** | Simple interface, easy SIPs, stocks + mutual funds in one app | Research tools are more basic than ET Money | | **Kuvera** | Experienced investors, tax harvesting, family accounts | Interface isn't as polished as Groww | | **Coin by Zerodha** | Existing Zerodha users, integrates with trading account | Best suited if you're already in the Zerodha ecosystem | | **INDmoney** | Track all investments, mutual funds + US stocks | Can feel feature-heavy for new investors | ### My recommendations - **Best overall:** ET Money - Excellent fund screening - Goal-based investing - Easy direct mutual fund investing - Strong portfolio analytics - **Best for absolute beginners:** Groww - Clean and intuitive interface - Fast account setup - Great if you also want to invest in stocks later - **Best for long-term investors:** Kuvera - Free tax-loss harvesting - Family portfolio tracking - Supports direct mutual funds without commissions ### If I had to choose today - **New investor:** ET Money - **Very simple investing experience:** Groww - **Advanced investor:** Kuvera - **Already use Zerodha:** Coin All of these support **Direct Plans**, which typically have lower expense ratios than regular mutual funds and can improve long-term returns. If you're investing **₹10,000–₹1,00,000 per month via SIP**, I can also recommend which app offers the best experience for that investment level.
Sources cited · 4
- Best Mutual Funds | Top Funds to Invest in India 2026etmoney.com/mutual-funds/featured/best-mutual-funds/29
- Groww Stock, Mutual Fund, Gold - Apps on Google Playplay.google.com/store/apps/details?hl=en&id=com.nextbillion.groww
- Top 10+ Mutual Fund Investment Apps in India in 2026decentro.tech/blog/mutual-fund-investment-apps
- Mutual Fund PMS vs direct mutual funds: Why the smarter option may not be the more expensive onem.economictimes.com/wealth/invest/mutual-fund-pms-vs-direct-mutual-funds-why-the-smarter-option-may-not-be-the-more-expensive-one/articleshow/131396385.cms