If your goal is **investing only in direct mutual funds** (no regular plans, no commissions), these are the strongest options in India in 2026: | App | Best for | Pros | Cons | |------|----------|------|------| | **Groww** | Beginners | Very easy UI, free direct mutual funds, quick SIP setup | More focused on all-in-one investing than advanced MF analytics | | **ET Money** | Goal-based investing | Excellent portfolio insights, XIRR, fund health analysis, tax features | Some advanced features require membership | | **Kuvera** | Long-term investors | Direct plans only, family portfolio, tax harvesting, clean interface | Learning curve slightly higher for beginners | | **Zerodha Coin** | Existing Zerodha users | Integrates with Zerodha account, direct mutual funds, solid execution | Interface is less beginner-friendly than Groww | | **INDmoney** | Portfolio tracking | Tracks mutual funds, stocks, US investments, net worth in one place | Broader wealth app rather than MF-only focus | ### My recommendations - **New investor:** Groww - **Serious long-term SIP investor:** Kuvera or ET Money - **Already using Zerodha for stocks:** Zerodha Coin - **Want one app for all investments:** INDmoney ### If I had to rank them 1. Groww ⭐⭐⭐⭐⭐ 2. ET Money ⭐⭐⭐⭐⭐ 3. Kuvera ⭐⭐⭐⭐⭐ 4. Zerodha Coin ⭐⭐⭐⭐☆ 5. INDmoney ⭐⭐⭐⭐☆ For most investors focused on building wealth through SIPs, **ET Money** and **Kuvera** offer the best analysis tools, while **Groww** remains the easiest app to start with. All three support **direct mutual funds**, which avoid distributor commissions and generally have lower expense ratios than regular plans. If you're investing **₹25,000–₹1 lakh per month**, I can also recommend which of these apps is the best fit based on your portfolio size and investing style.
Sources cited · 5
- Online Mutual Fund Investment, Best Mutual Funds Indiagroww.in/mutual-funds
- ET Moneyen.wikipedia.org/wiki/ET_Money
- Top 10+ Mutual Fund Investment Apps in India in 2026decentro.tech/blog/mutual-fund-investment-apps
- Best SIP Apps for Investing in 2026: What You Should Knowshriramfinance.in/articles/investments/2026/how-to-choose-the-best-for-sip-investment
- Kuvera.inen.wikipedia.org/wiki/Kuvera.in