For **long-term investing in India (2026)**, these are the strongest choices: 1. **Zerodha** ⭐ **Best overall for long-term investors** - Low-cost brokerage - Highly reliable platform - Excellent for buy-and-hold investing - Direct mutual funds through Coin - Strong ecosystem (Console, Kite, educational resources) - Best if you plan to invest for 10–20 years rather than trade frequently. 2. **Groww** ⭐ **Best for beginners** - Very easy-to-use interface - Great for stocks, ETFs, IPOs, and mutual funds - Fast account opening - Ideal if you're investing your first ₹1 lakh–₹10 lakh. 3. **Angel One** - Good research reports - Suitable if you want stock recommendations and investing tools. - Better than Groww if you value broker research. 4. **Upstox** - Fast app with competitive pricing - Better suited to active traders, though perfectly capable for long-term investing too. ### My recommendation by investor type - **Complete beginner:** Groww - **Serious long-term wealth builder:** Zerodha - **Need research and recommendations:** Angel One - **Trade occasionally as well as invest:** Upstox If your goal is **building wealth over the next 10–20 years through stocks, ETFs, and mutual funds**, **Zerodha** remains the strongest overall choice because of its stability, low costs, and investor-focused ecosystem. Groww is an excellent alternative if you prefer a simpler, more beginner-friendly experience. If you're investing **₹10,000–₹50,000 per month**, I can also suggest the best app based on your investment style (only Indian stocks, mutual funds, ETFs, or a mix of all four).
Sources cited · 2
- SBI MF IPO: Can Zerodha, Groww and other digital-first funds threaten India's largest AMC in $1 trillion race?m.economictimes.com/markets/ipos/fpos/sbi-mf-ipo-can-zerodha-groww-and-other-digital-first-funds-threaten-indias-largest-amc-in-2-trillion-race/articleshow/132306393.cms
- Upstox Stocks IPO Mutual Funds - Apps on Google Playplay.google.com/store/apps/details?hl=en&id=in.upstox.app