If your goal is **investing only in direct mutual funds** (not regular plans), these are the strongest options in India in 2026: | App | Best for | Pros | Cons | |------|----------|------|------| | **Kuvera** | Long-term MF investors | Direct plans only, excellent tax reports, goal planning, family portfolio tracking | Stocks/trading ecosystem is limited | | **Zerodha Coin** | Existing Zerodha users | Direct plans, seamless integration with Zerodha, NPS, strong reputation | Requires a Zerodha account; fewer planning tools than Kuvera | | **Groww** | Beginners | Very simple UI, direct mutual funds, also stocks, ETFs, IPOs in one app | More focused on being an all-in-one investing app than a dedicated MF platform | | **ET Money** | Goal-based investing | Good recommendations, tax-saving features, SIP management | Some advanced features are behind paid plans | | **MFCentral** | Managing existing mutual funds | Free industry-backed platform to view and manage MF folios across AMCs | Functional rather than polished; fewer analytics | ### My recommendations - **New investor:** **Groww** - **Serious long-term mutual fund investor:** **Kuvera** - **Already use Zerodha for stocks:** **Zerodha Coin** - **Need detailed tax reports and goal tracking:** **Kuvera** - **Want a free official portal to manage all fund houses:** **MFCentral** ### Which one would I choose? For someone investing in mutual funds for 10–20 years: 1. **Kuvera** ⭐⭐⭐⭐⭐ 2. **Zerodha Coin** ⭐⭐⭐⭐☆ 3. **Groww** ⭐⭐⭐⭐☆ 4. **ET Money** ⭐⭐⭐⭐☆ The most important factor is **buying direct plans**, not the app itself. Direct plans have lower expense ratios than regular plans, which can significantly improve long-term returns through lower ongoing costs. If you tell me: - your age, - monthly SIP amount, and - whether you invest only in mutual funds or also in stocks, I can recommend the app that best fits your situation.
Sources cited · 4
- Zerodha will keep direct mutual fund plans for free, says Nithin Kamathm.economictimes.com/markets/stocks/news/zerodha-will-keep-direct-mutual-fund-plans-for-free-says-nithin-kamath/articleshow/132292800.cms
- Groww Stocks, Mutual Fund, IPO – Apps on Google Playplay.google.com/store/apps/details?hl=en_IN&id=com.nextbillion.groww
- Where to Buy Mutual Funds in India: Zerodha Coin, Groww ...foliyo.ai/guides/mf-platforms
- Direct Plans vs Regular Plans : What does it mean and why ...kuvera.in/blog/direct-plans-better