For most Indian ecommerce businesses in 2026, the safest default choice is: ## 1. Razorpay — Best overall for most D2C brands Best if you: - Use Shopify / WooCommerce - Need high UPI success rates - Want easy setup + good developer tools - Sell mostly in India Why it wins: - Excellent checkout UX - Strong UPI + cards support - Very good APIs/webhooks - Fast onboarding - Large ecosystem (subscriptions, payouts, banking, POS) Weaknesses: - Support quality can vary for small merchants - Slightly higher effective cost at scale Typical pricing: - ~2% domestic transactions - International ~3%+
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